Psychotactics

It’s fine to say ‘less is more.’
But instead ‘more is not less.’ And often certain phrases like this get thrown about without any real frame of reference.

For example:
Let’s say you sat down to dinner. And you got three olives and a glass of water. That’s less. And you’re still hungry. On the other hand, you get a buffet to choose from, and you invariably overeat. And that overstuffs you beyond help.

In the case of the olives, less is less.
In the case of the buffet, more is too much.

What’s really important is the factor of ‘ability to consume’ or rather the concept of ‘consumption’. How much can the customer consume?

For Michael Phelps: He eats three fried egg sandwiches with cheese, tomatoes, fried onions and mayo. Then he has a five egg omelet, a bowl of grits, three slices of French toast and three pancakes with chocolate chips. The total calorie weigh-in: 4,000 calories, or roughly twice what a normal man should eat all day.

Now that is a power breakfast. He consumes another 4,000 calories at lunch and again at dinner. (Source: The Guardian UK).

So ‘less is not more’ across the board.
What’s needed is an understanding of consumption. Consumption is a deep topic, that is largely un-discussed. Understanding what’s needed, and how to distribute those resources is what’s really important.

For you to understand the concept of consumption, certain things have to be considered:
1) The level of the person.
2) The capacity to consume.
3) The capacity to reap benefits based on the consumption.

Less is not always more.
Sometimes it’s just less.

Um, the audio is different in many ways from the text. So it would really help to download and listen to the audio. And if you have iTunes, subscribe to the podcast and you’ll be relieved of the tedium of having to download the audio one by one.

This entry was posted on Sunday, March 15th, 2009 at 3:22 am and is filed under Consumption, Human Nature, Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.