Switch on your TV. It doesn’t matter what program is going on, you’ll notice something quite interesting. After about seven seconds something changes. It may be the scene, it may be the camera angle, it maybe a whole new shot. But almost like clockwork you’ll find there’s a change every seven seconds or so. Then […]
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Psychotactics Blog
Can you avoid wearing that Darth Vader suit in future?
I was doing a three-day website strategy workshop in Campbell, California, when one of the participants gave me this piece of feedback. Apparently I was wearing a Darth Vader suit. I looked down at what I was wearing, and all I could see was a perfectly tailored suit. There was nothing Darth Vader about it. […]
[Continue reading...]The Obvious Advantage of The Four-Wheel Factor
You were told you had to focus. You were told you had to do one thing at a time. You were told wrong. Doing one thing is for unicycle-riders. If you want to move ahead in life, you need to get into a four-wheel drive. How do you harness the four-wheel factor to your advantage? […]
[Continue reading...]Stop Working Alone: The Power of A Volunteer Force
If you’re like most small businesses, it’s more than likely that you’re working alone. And you’re single-handedly charting a course towards your destination. Which of course, leads me to believe you’re either too macho. Or a little silly. So can you indeed create a volunteer force? And how? First you’ve got to get over yourself […]
[Continue reading...]The Curse of the 10,000-hour ‘Talent Syndrome’
Imagine if someone told you that you needed 10,000 hours to learn to drive a car. No? What about 5000 hours then? Would that be suitable? How about 3000 hours? Or 1000? Or 500? Ok, how about 60 hours? A very average person with a reasonable fear of cars can learn to drive in about […]
[Continue reading...]Can Three Words In Webster’s Dictionary Be The Key To Customer Loyalty?
Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that’s so gluey, that you never go bluey in the face. Funnily you don’t have to go far. […]
[Continue reading...]Why You Need To Send Your Competition A Thank You Card
When a client wants to sign up to the Protege Program, they often ask: Will the Program help me be successful? And my answer is a bit weird. Because it’s not an answer. It’s a question. The question is: Do you have competition that’s doing exceedingly well? Competition: What do they have to do with […]
[Continue reading...]How To Recover From A Zidane Moment
(Also listen to the audio at the end of this article) Your business will have a Zidane Moment. Some time in the future, you’ll run into a situation that you cannot foresee; cannot perceive; and one that will cause your business to feel an instant shudder. What’s the Zidane moment, and how can you recover […]
[Continue reading...]Why The Bad Economy Is Good For You
(Also listen to the audio at the end of this article) The economy is getting bad, they tell you. The economy is getting worse, they tell you. The implosion is about to come, they tell you. And Leo Burnett would laugh (or at the very least, softly chuckle). Leo, who? It was the Great Depression. […]
[Continue reading...]Why Urgency Succeeds Like Nothing Else In A Bad Economy
(Also listen to the audio at the end of this article) Let’s say you have to pee. So this is a normal bodily function, eh? It means that if you feel that sensation, and you don’t go soon enough, you’ll be in trouble. But how many of us go to the loo when we first […]
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