If someone says pass the ‘cheese’, what are they saying? They’re saying: Pass the cheese, right? Except that’s not the way some kids hear it. They hear pass the grease. Or pass the peas. Or pass the fees. And in many cases these kids don’t even hear a word in English. Or Japanese. Or French. […]
[Continue reading...]
Psychotactics Blog
A 5-Minute Website Tweak That Will Quadruple Your Subscribers
It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to […]
[Continue reading...]How Your Competition Can Bring More Revenue Than Customers
So you’re all focused on customers. Customers bring in the bread, the butter. And yes, sometimes the jam. But if you focused on competition for an itty-bitty while, you’d find that you could have a lot more jam. Doesn’t make sense? Well here’s how it works. Let’s say you’re selling a product or a service. […]
[Continue reading...]The Role of Get-Rich Quick Merchants
I love the New Yorker (I’ve been a subscriber for years—yes I get it all the way to New Zealand). And this cover summed up perfectly what I wanted to say. Saved me having to draw a cartoon instead. In the year 2003, I went to a presentation in Australia. There were 450 people in […]
[Continue reading...]Should You Outsource Without Learning? Or Learn and Outsource?
You know the feeling of getting home from the airport. You get in the taxi, and as the driver wings his way through the streets, you know your way. Should the taxi driver dart down some crazy avenue, or decide to take you for a spin, you’re instantly able to avoid being taken for a […]
[Continue reading...]The Myth of the Sales Page
Imagine you want to sell a product, service or training online. What’s the first thing you think of when you’re getting ready to promote the product? Why it’s the sales page, right? So you scrub the page; you polish it; and you hope to hell that the customer is going to buy bucket-loads of your […]
[Continue reading...]Why Plan A can severely reduce your momentum
Most people think momentum has only one step. That step is to move forward. And keep moving forward, no matter what the obstacles. These people have Plan A in mind, and by golly, Plan A is going to get done no matter what! But what if Plan A itself is a momentum-killer? So most days […]
[Continue reading...]How Emotion Plays A Role In Creating Talent
Anyone can become a great chef—if you have the right emotional training to back you up! Benjamin Zander, famous orchestra conductor and co-author of the ‘Art of Possibility’ has a story to tell. Benjamin had a twenty-five year old problem. He had thirty students that were going to go through two semesters of training with […]
[Continue reading...]The Want Factor: Why Marketing Gets It Wrong Most of the Time
Conversion fails for simple reasons. What are you buying? The cloth or the fact that you can boast you went to Barcelona? Labour pains vs. Baby Which of the two would attract you if you were a woman? You’re saying baby, right? But look around you. Every stupid marketer on the planet is selling his […]
[Continue reading...]The Permission To Be Wimpy: Why Talent Seems So Unattainable
Bjorn Borg, master of the wooden tennis racket 🙂 In the early 1970s, men’s tennis was dominated by Americans. In your wildest imagination you would not believe that a Swede would change all that. The name of this Swede was Bjorn Borg. In less than 10 years, Borg made an entire country ‘talented.’ Some of […]
[Continue reading...]
