On Wednesday we had a Brain Audit sale, a live workshop sign up, and a 5000bc membership drive. And the server was upgraded the previous night. And a new version of Joomla put in. I woke up that morning and hmmmm… There were close to fifty emails saying ‘You’re page isn’t working.’ Sure enough, no […]
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Psychotactics Blog
How To Remove The Flatness From Your Audio InfoProducts
You are peachy keen to record an infoproduct. You are sooooooooooo keen to record some audio. Or some video. Or get something written. So you sit at your computer and record the audio. Or video. But your voice sounds flat. And that’s because you’re not used to speaking to a computer. Or to a video […]
[Continue reading...]The Evil Power of Self-Editing
When we sit down to do a project, we never seem to see the end of it. Let’s say you want to create a simple information product such as a fifteen minute audio. Technically speaking, this audio should take you fifteen minutes to create. If you sit down and write an outline, it should take […]
[Continue reading...]Sean’s Birthday Surprise
Hi, this is Renuka. And if you’re reading this post you’re more than likely to have received an email from me. (I’ve posted the email below, if you haven’t already read it). But if you have, then here’s what I’d like you to do: 1) Wish Sean for his upcoming 40th birthday by posting a […]
[Continue reading...]The Myth of Web 2.0
Web 2.0 is built on a massive myth. The myth is that customers need to talk back to you. That they need to comment. To post a response via text. Or audio. Or video. And it’s a myth, because response it doesn’t take into account the lurkers. Lurkers don’t feel the need to post. Or […]
[Continue reading...]Why Your Hidden Personality Is Costing You Customers
Imagine you went for a date with a person you hadn’t met before. And your date wore a paper bag on his/her head. He/She refused to show you his/her face. That date refused to tell you anything about his/her past. Or let you into any information at all. Instead what he/she gave you was a […]
[Continue reading...]The Difference Between Demand And Waiting Lists
Most people think that demand and waiting lists are one and the same. And they’re not. A waiting list is the real power-toy. If you go back in time, way back in time, when you were in university. And there was this girl. Or this guy. And they were both in great demand. And you’d […]
[Continue reading...]How To Increase Sales
So how do you increase sales? Do you do the countdown like all those Internet marketers? Do you do a pressure-sale like those snake-oil salesmen from the 19th century? Do you push and push, till the customer simply gives up and buckles in? What do you really have to do to increase sales? Well I […]
[Continue reading...]How Three Levels of Proof Can Convert A Client To Your Way of Thinking
Have you ever had a client who won’t listen to you? Let’s say you’ve got certain marketing strategies that will work for the client, but they sure won’t listen. They think their way is the best. Of course at this point there are two things you can do. Either buckle in and do whatever the […]
[Continue reading...]How To Tell A Crappy Interview From A Great One: Part 2
If you look at the major TV interviewers, you’ll notice something quite quickly. They’re not sloppy. They’re not crappy. And there’s something that marks them out from the average interviewer that you hear on most podcasts. All the interviewers seem to have a set of questions. And an agenda. A TV interviewer will almost never […]
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