So what makes an information product really, really sticky? Oops, we covered that, didn’t we? And if you listened to the audio, that tiny 2 minute audio, you’d have intellectually grasped the concept. And when you watch this video, the concept of the Unifying Theme will come home to you. You’ll notice it anyway, but […]
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Psychotactics Blog
How To Create A Sticky Information Product
There are sticky books. And crappy books. Sticky audio. And crappy audio. Sticky TV series. And crappy TV series. So what makes one better than the other? Not surprisingly, it’s the unifying theme. So what’s a unifying theme? And how can you can make your information product (whether it be a report/book/audio series etc.) better? […]
[Continue reading...]Website Testing Made Easy
How easy can you make website testing? When you strip all the jargon out of testing, you get clarity. And here are six simple messages. In cartoons (What else would you expect?) My comments: This was easily among my most favourite of the lot. Because it was a difficult topic. I mean how do you […]
[Continue reading...]Testing…Testing…1,2,3 (The Cartoons that Didn’t Make It)
Cartoons on testing? Aarrrrrrgh, what is the world coming to? But hey, doing something is all very fine. What you really need to do is test the darned thing. Is it really working as it should? Is it working better than it should (and you’re unaware?). Or are you just banging your head against the […]
[Continue reading...]Psychotactics Cartoons On Google Blog
Sean’s cartoons on the Google Optimizer Blog It’s not every day that Google decides to publish stuff. And yet these cartoons were posted on the Google Blog. So why is this post going under the ‘Human Nature’ category? It’s because cartoons appeal to human nature. Yes, we all love information, but we also love entertainment. […]
[Continue reading...]The Second-Most Important Sign At the Airport
Second most? Why not the first most important sign? Surely if you have to go, you have to go, you have to go, right? Wrong. Notice which sign passengers look for as soon as they get off the plane. They’re looking for the ‘baggage claim’ sign. It’s when they see the ‘baggage claim’ sign, that […]
[Continue reading...]The Ten-Eyed Person Visiting Your Website
If you look around you on the Internet, you’ll think the average visitor to a website was a ten-eyed monster. Because almost all the websites or blogs you visit, have all this clutter. Clutter that forces your eyes to go bouncity-bounce before it can even work out where to go–or what to do. And that’s […]
[Continue reading...]A Swift Kick
Oh yeah, you want the perfect website. Oh you’re not able to get past your first page of your info-product. Hey, we’ve got just the service for you. But if you prefer your derrière to be a lot less sore, then there’s a way out of this mess. It’s called the 70% Principle. Use it. […]
[Continue reading...]The Dracula Syndrome
People buy from Draculas. Simply because Draculas make a very, very, very compelling argument. But do you want to be one? And is it really possible to sell without becoming a snivelling, blood-sucking Dracula?
[Continue reading...]Introverts vs Extroverts: Is There A Difference?
How are introverts different from extroverts? Is there a personality difference? So I’m an extrovert. I like being around people. I like talking to them. I certainly don’t mind being the center of attention. And you know what? Introverts like being around people. They like talking to them. They don’t mind being the center of […]
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