Why Clients Buy—And Why They Don't
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So how do you increase sales? Do you do the countdown like all those Internet marketers? Do you do a pressure-sale like those snake-oil salesmen from the 19th century? Do you push and push, till the customer simply gives up and buckles in? What do you really have to do to increase sales? Well I […]
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Have you ever had a client who won’t listen to you? Let’s say you’ve got certain marketing strategies that will work for the client, but they sure won’t listen. They think their way is the best. Of course at this point there are two things you can do. Either buckle in and do whatever the […]
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If you look at the major TV interviewers, you’ll notice something quite quickly. They’re not sloppy. They’re not crappy. And there’s something that marks them out from the average interviewer that you hear on most podcasts. All the interviewers seem to have a set of questions. And an agenda. A TV interviewer will almost never […]
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Everyone can tell you when an interview is crappy. But do you know the secret to great interviewing techniques? In today’s world you’re more than likely to do an interview either through text, audio or video. And especially if you are doing podcast interviews. It’s important to understand the structure of a crappy interview, […]
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Here’s a pop quiz. If you sent out a product worth thousands of dollars. And added a bar of chocolate. What would the client remember? The thousand-dollar product? Or the $3 chocolate? At Psychotactics, we often send out home-study versions of our courses. Some of these courses are rather expensive (yes, there’s a reason why), […]
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If you’ve got one product or service to sell, you don’t have much of a headache But let’s say you have two, or three products. Or like us at Psychotactics, well over twenty-five different products and services. What do you do then? You provide direction Direction like you see at any airport in the world. […]
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You’re about halfway through your speaking engagement, all fired up, and then it happens… Someone in the audience wants to ask a question. This question, basic as it may be, kills your rhythm. It distracts the flow of the information for the rest of the audience. And worse, it opens a floodgate of questions. Before […]
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Most business owners make a horrible mistake They confuse the words ‘momentum’ and ‘speed.’ The people who really succeed do little things every single day. The little things start to add up. The speedsters want to go from start to finish in 55 seconds. They want to reach the top of the Google ranking in […]
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There’s this story of Calvin and Hobbes. And how Calvin is drawing up his list for Santa Claus. At which point, Calvin turns to Hobbes and says: What would you like for Christmas? And Hobbes says: I’d like a tuna sandwich. Of course, Calvin freaks out. Because he’s got a list a mile long. A […]
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So you’ve just contacted a strategic alliance. You sent out a magnificent letter; or email; or just had a meeting. What’s the next logical step? Why it’s to get on with the job, right? But that’s not the way a relationship works. You may want to romp around with an alliance right after your first […]
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