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Psychotactics Blog

Momentum vs. Speed

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Most business owners make a horrible mistake They confuse the words ‘momentum’ and ‘speed.’ The people who really succeed do little things every single day. The little things start to add up. The speedsters want to go from start to finish in 55 seconds. They want to reach the top of the Google ranking in […]

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Next Human Nature Article: The Tuna Sandwich Principle
Next Step: Read actionable articles on human nature.

The Tuna Sandwich Principle

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

There’s this story of Calvin and Hobbes. And how Calvin is drawing up his list for Santa Claus. At which point, Calvin turns to Hobbes and says: What would you like for Christmas? And Hobbes says: I’d like a tuna sandwich. Of course, Calvin freaks out. Because he’s got a list a mile long. A […]

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Next Human Nature Article: Why Strategic Alliances Fall Flat
Next Step: Read actionable articles on human nature.

Why Strategic Alliances Fall Flat

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

So you’ve just contacted a strategic alliance. You sent out a magnificent letter; or email; or just had a meeting. What’s the next logical step? Why it’s to get on with the job, right? But that’s not the way a relationship works. You may want to romp around with an alliance right after your first […]

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Next Human Nature Article: The magic of mind-mapping
Next Step: Read actionable articles on human nature.

The Three Month Vacation: How To Take Insane Amounts Of Time Off

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Gain Control of Your Life and Business

Could you actually take three months off every year? Or do you get swamped with work, and more work, and even more work? It’s a good question, and seems like an impossible one too. So would it surprise you if I said we take more than three months off every year? Would it surprise you […]

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The magic of mind-mapping

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Sometimes, it’s best not to think of anything. And just to be in the no-fi zone. Because as much as your brain needs to work, it also needs to relax. No email. No phone. No wi-fi. Just blank thoughts. Besides, blank thoughts are so much easier to mind-map, eh?

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Next Human Nature Article: Why We Get Writer’s Block
Next Step: Read actionable articles on human nature.

How To Write Email Signatures That Attract Customers

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

If you’ve sent out an email, you’re more than likely to have sent out an email signature. An email signature is simply the text that’s at the bottom of every email you send out. And you may not have thought a lot about modifying that signature, but hey, if you do, that single signature alone […]

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Next podcasts Article: Why We Get Writer’s Block
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Why We Get Writer’s Block

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Have you wondered why you get Writer’s Block? And what Writer’s Block has to do with fire-drills and 800-pound gorillas? Let’s start with the fire-drill, shall we? The reason why you had a fire-drill in school or at an office, isn’t because the organisation likes making you run out of the building, and onto the […]

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Next Human Nature Article: Chaos Time: Why Our Planning Goes Nuts
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Chaos Time: Why Our Planning Goes Nuts

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

So maybe you don’t have a massive to-do list. And maybe you do. What you most certainly don’t have is time set aside for chaos. So what’s ‘time for chaos?’ Every single day as we are ‘getting things done’, we almost always run into downtime. This includes us having to put out an emergency, or […]

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Next Human Nature Article: The Frustration of Selling
Next Step: Read actionable articles on human nature.

Always Be Testing

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Always Be Testing

Should you always be testing? No, you should really take time for toilet breaks, coffee, and other things in life. But other than that, yeah, you can spin your wheels forever if you aren’t testing. And despite your wheels spinning like crazy, you’ll still get pulled up by a cop car. The cop car is […]

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Next Testing 1-2-3 Article: Website Testing Made Easy
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And The Winners Are…

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

So yes, I asked for suggestions to the blog.  Now admittedly, it’s very, very hard to  make a choice but I had to choose in the end. And here are the winners. (Note: I haven’t been able to implement all the suggestions yet, but I have done some of them–and the rest are on my […]

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  • Home
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