After attending or listening to The Brain Audit Sessions, I would love to hear from you. Can you post your questions and what you have learned below? Warm regardsSean D’Souza P.S. Here is the link for more details on: The Brain Audit seven-part webinar series that shows you why clients buy and why they don’t.________________________________________
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Psychotactics Blog
The Dual Boomerang System Of Learning (That Helps Me Get To The Finish Line)
What is the best method of learning? How do you continue to learn and grow your business? Did you finish the last book you bought? How about that last course? And if you’re like me, you probably have at least two dozen things that you’ve bought—and still not finished. Well, there’s a reason why. Somehow, […]
[Continue reading...]Why Clients Leave — And Why Lack Of Community Is One Of The Big Problems
Why do clients leave? When clients leave, we automatically assume they say they aren’t using the service or membership site. They give reasons why they’re leaving, and it sounds logical to our ears. However, there are situations where clients almost never leave. And as you’d expect, it has all to do with community. Which is […]
[Continue reading...]Why You Should Temporarily Ignore The “1000 True Fans” Concept – If You Want To Get Ahead
The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. Which sounds perfectly fine when you’re doing the multiplication, but it falls apart in reality? Where are the flaws in the 1000 true fans […]
[Continue reading...]How To Turn An Average Elevator Pitch Into One That Gets Consistent Attention
What do you say in an elevator pitch? Does your elevator pitch fall flat every time? Almost all of us will be asked, “what do you do?” And despite having to answer this question frequently, we struggle to create a powerful sense of curiosity with our answer. In short, the elevator pitch seems to fall […]
[Continue reading...]How To Motivate And Inspire (Even When Things Are Going Wrong)
Motivating people around you seems like an unending task. Your staff, your team, your walking group, your kid all need motivation. And all of them are motivated by different things. Some by money, some by responsibility and others by praise. Is there one system that works for everyone on the planet? Yes it is, and […]
[Continue reading...]How To Use Group Consulting To Increase Earning (And Learning)
Which do you think is superior? Group or one-on-one consulting? Most people aren’t likely to pick group consulting. It seems like the benefits of one on one consulting far exceed that of a group. And despite our bias for one-on-one consulting, greater learning and implementation is done with groups. Plus as a trainer, you earn […]
[Continue reading...]Why We Enter Fields With Less Competition (And Why That’s A Dangerous Strategy)
Is competition good or bad in business? If you were to ask someone to pick a field where there’s more vs less competition, they’re likely to pick one with less. And that would be a mistake, possibly a fatal one. Competition isn’t bad for you—it’s good. If it makes no sense, here’s a podcast that […]
[Continue reading...]April Fools Day: The Mad Genius Of Renuka
You think you know Renuka, but maybe there’s a bit you don’t know quite yet. She looks mischievous, but her real mission comes alive on April 1. Enjoy this slightly unusual episode of April Fool when Renuka’s maniacal genius comes to life. Right click to save this episode.
[Continue reading...]How To Publish Fixed Prices On Your Website (Even If You Run A Service)
The problem with a service-based-business is that you can’t always publish a fixed price. The pricing always seems to depend on what needs to be done for the client. This results in a lot of wasted time and effort. Often, both the client and the vendor (that’s us) get so bogged down in the process […]
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