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Psychotactics Blog
The Cannibalisation Strategy: Why You Need to Make Your Products (And Services) Redundant
It sounds bizarre to make your own products, courses and services redundant But it’s a very sound strategy that’s been used by companies such as General Motors, Apple—and oh, we’ve done it for almost as long as Psychotactics has existed. What’s it about? Let’s find out in this episode. Right click here and ‘save as’ […]
[Continue reading...]Why You Should Ignore Your Competition
It seems natural to keep an eye, even get obsessive about your competitors. However, it’s a poor strategy for many reasons. In this episode, we make the case for why the competition doesn’t really matter as much as you think. And why focusing on them could possibly cause clients to desert you, instead. Right click […]
[Continue reading...]“Pit Stop” Testimonials: How to Get Testimonials (Even When Your Product Or Service Isn’t Quite Ready)
When it comes to testimonials for our product or service, we assume clients have to get to the end. Or do they? The reality is that it’s a mistake to wait until the end because anyway clients aren’t giving you a review of the entire product or service, but only a small section. But what […]
[Continue reading...]Why the “End in Mind” Principle Should Be Avoided When It Comes To Learning
We’re all told we should start with the end in mind, but we still get lost along the way. Why do we go off track? Could there be some barriers that show up a lot before the end? Let’s find out how we can stop focusing so much on the end and work on the […]
[Continue reading...]The Psychotactics Three-Hour Meet-ups
The purpose Get away from the humdrum of your office and have a pleasant morning with Sean and Renuka over coffee in a casual setting. About the meet-ups So far, we have had meet-ups in the USA, Singapore, Netherlands, Sweden, Germany, Greece, Australia and New Zealand. A Psychotactics meet-up is a real treat. You get […]
[Continue reading...]How to Ramp up Curiosity Using a Controversial Topic
It’s one thing to get attention, but how do you use it on sales pages? And can you use it in articles too? In this second part, we see how the power of objections work for sales pages, creating information products and also when writing articles. It’s real, it’s practical and it works. Here we […]
[Continue reading...]How to Ramp Up Curiosity (Even When Using a Controversial Topic)
Most of us avoid controversy because it brings up too much pushback. But what if you were able to get your very controversial topic across and delight your clients? Let’s find out how to ramp up that curiosity and controversy-level without alienating your clients. Right click here and ‘save as’ to download this episode to […]
[Continue reading...]Why “Elegance” Not “Information” Creates An Addictive Business Model
Why do some books, courses or workshops end up becoming so addictive? Is it the teacher, the system, the information, or is it all of the above? In this podcast we look at why your business needs a bit of movement through three precise stages. Those stages are information, results and elegance. Elegance is hard […]
[Continue reading...]The Overwhelm Virus: How To Get It Out of Your Daily Routine
We tend to believe that we’re more overwhelmed than ever before. Yet look around you and you see people who are doing twice or thrice as much. It’s hard to admit it, but often their work is of a higher standard too. How come they’re not overwhelmed? Is it because they’re more talented, or is […]
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