Why Clients Buy—And Why They Don't
Think about your transaction with Starbucks. You’d think we go there for a coffee, right? But a coffee could be considered a vitamin-kind of business You know how vitamins work, right? You are told to take your vitamins. But you can’t always see the results of all of that pill popping. And you can’t even […]
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The first time I converted prospects to clients, I had no clue what I was doing. I decided to give a one-hour speech and managed to get about 20 people into the room. At the end of the hour, my goal was to sign up at least a few of those people to come to […]
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There’s a difference between the “four-hour workweek” and magic. You can create revenue in a short week. You can’t create magic. Magic is what we all want to create with our work. Most of us love our work.
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What’s your definition of a thought leader? No, don’t think about it. You know the answer already. It’s not some thinker. Instead it’s someone who does stuff. That’s how you become a thought-leader. You actually do things. And there’s proof that thought is a waste of time What’s 5 x 6. Ok, so we know it’s 30. […]
[Continue reading...]How do you benchmark a course? Do you benchmark it based on one superstar? Or do you benchmark it based on the fact that everyone gets to the other side successfully? When you read the prospectus, you’ll find out for yourself. You don’t have to read 70+ pages of testimonials to find out that from […]
[Continue reading...]You probably don’t like snake oil gurus. They pad their products with fluff, promise you the earth and don’t deliver. And yet, the next time someone says: I’ll show you how to convert thousands of people to your blog without doing more work—boof, you’re in. So why do snake oil gurus work, when your business […]
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There’s an episode on the TV comedy series, “Everybody Loves Raymond” and it involves a recipe. It goes like this… The daughter in law wants a recipe. The mother in law is keen to show that’s she no Scrooge and offers to give the recipe. There’s just one thing missing—yup, the secret ingredient that makes the […]
[Continue reading...]When you think about testimonials about a product or service, you think the client should talk about the product or service, right? Wrong—well, not entirely wrong, but not quite entirely right either. When a client reads a testimonial, sure they want to know about your product or service. But they also want to know […]
[Continue reading...]Imagine you have 20 days left. In those 20 days, you have to write about 300 pages of notes for a course. Will you make it? The answer may seem slightly ridiculous, right? Having to write about 15 pages of content a day is hard enough without having to do everything else in your life. […]
[Continue reading...]You’ve had the feeling of walking past a shop that’s suddenly closed down, right? You know there was this shop, and you know they sold something, but now that it’s gone you’re suddenly noticing it. The same concept applies to testimonials—when they disappear. You’ve seen the Psychotactics newsletter, haven’t you? And you’ve seen how we […]
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