We all know storytelling is a crucial skill to have as a business owner, but also as a person. When we tell stories at the dinner table, everyone seems to listen. The same concept applies to marketing, but there’s another bigger reason why you need to be able to tell stories. Ready to learn the […]
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Why We Stall – And How To Pull Out Of The Mess
No matter how good things are, there’s a moment when things just don’t go your way. That’s when you’ve entered a stall. It doesn’t matter how skilled or experienced you happen to be. It’s still a place that you can’t pull out from. Yet, we all do. And there’s a way to speed things up. […]
[Continue reading...]Why You Have To Keep Writing Articles (Even If You Have Written Articles For 20 Years)
Isn’t it better to recycle your articles instead of writing all the time? Why do you have to keep writing articles? A tiny bit of recycling may not be out of place, but there’s a good reason why we should keep writing new articles all the time. Well, here are my reasons anyway—Why I keep […]
[Continue reading...]Membership Site Stories – When The Diversion Turned Out To Be Better Than The Destination
You know how you’re told to set a goal and then benchmark your success based on that goal? Well, that’s what we set out to do with our membership site at 5000bc. However, we kept running into these headaches that seemed to derail us. In time, however, we found that these constant diversions were to […]
[Continue reading...]Psychotactics Membership Site – 5000bc Stories (The Ups And Downs)
What does it take to get a membership site to keep going? Let’s go on a wild journey where the entire site was wiped out and how it bounced back again. And how nearly 20 years later, it’s still going. Right click to save this episode. 5000bc Story In early August 2002, we at Psychotactics […]
[Continue reading...]How To Learn Faster: What You Can Learn From Kids
Can we learn faster as adults? What should we do with adult learning to avoid this “al dente” curse? Kids have a super power. When they’re very young, they don’t know Monday from Sunday. And it’s this lack of knowledge that also gives them an upper hand when they’re learning. Unlike adults who are clear […]
[Continue reading...]Getting Email Headlines Read
How do you write an email subject line that has been opened? What makes a good email headline? What subject lines get the most opens? There’s a reason for putting the brand name as well as the headline in the subject line of your email. It’s called getting your attention. See, customers subscriber, and then […]
[Continue reading...]Why Headlines Need To Avoid the Shotgun Approach: Using Pet Peeves
How do I write my headline? How to write great headlines that keep readers engaged? And does a headline gets the client’s instant attention? Let’s find out, shall we? You’ll see the waffle in headlines everywhere you look. You’ll see a headline that’s weak. And wimpy. Headlines that say: “Do you fit this category?” (As […]
[Continue reading...]Do Long or Short Headlines Work Better?
Long Or Short: Which Headlines Are Better? How short should a good headline be? What makes a good headline? How long is too long for a headline? Let’s find out, shall we? Let’s say I told you to go down to the supermarket. And I gave you directions. Take the first left, and then take […]
[Continue reading...]Headline Mistakes: How To Avoid Barriers That Weaken Your Headlines
How do you overcome barriers to writing headlines? What are the mistakes when writing headlines? Assume I visited your home. How would I enter? Through the window, or the backdoor. Surely you’ve reserved the chimney for good ol’ Santa. So where do I enter? Why through the door, right? And when you write copy, what’s […]
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