Why Clients Buy—And Why They Don't
Do we charge less? Do we value ourselves less than we should? Do you think that sometime in the future, there will be this perfect product at the perfect price, and the perfect client will come along? I used to have a client who had exacttttttly the same problem And I can categorically tell you […]
[Continue reading...]You may not realise it, but McDonalds has a cue. A cue is simple. It’s a trigger. It’s proven that most people who frequent McDonalds didn’t start that way They started out with just going there because the kids were hungry and McDonalds was cheap (and salty and sugary). But mostly because the kids were […]
[Continue reading...]I raced madly. I raced madly, but I didn’t care. I raced madly, but I was too excited. I raced madly, but something was gnawing inside of me. Something was about to go wrong. I raced madly, but I couldn’t shake the depression. So what’s the difference between the first line and all the rest? […]
[Continue reading...]Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential? These three pages are critical to any website, and yet we often put the content together on these pages hurriedly. This is what Philip Riggs has to say about one of the books […]
[Continue reading...]When I was in school, I wanted to learn the guitar. But Mr.Henderson wasn’t having any of that. He wanted me to learn to read music. He wanted me to pass the Trinity School of music exam. And I didn’t learn the guitar. Then I moved on to university, and I ran into this guitar […]
[Continue reading...]Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential? These three pages are critical to any website, and yet we often put the content together on these pages hurriedly. Well, “hurriedly” is the wrong word to use. Instead we spend hours […]
[Continue reading...]I used to live in an apartment block when I was growing up And there were these twins: Wayne and Dwayne. And as you’d expect, it was common for me to make a mistake. I’d call Wayne, Dwayne. And Dwayne, Wayne. And sometimes get it right, without knowing if I got it right or not. […]
[Continue reading...]I don’t. I create an outline. And with the help of that outline I can usually write about 500-800 words. Then I stop. If the outline has a lot more elements then the article goes on forever You can indeed write an article that goes deeper and deeper, but for the most part, you definitely […]
[Continue reading...]On 12th May, two Psychotactics courses will be launched. You’ll want to read more about these courses, so here goes. 1) The “First 50 Words” Course 2) The DaVinci Cartooning Course 1) The “First 50 Words” Course You know how they say “first impressions count?” Well, they do. They count a heck of a lot. […]
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I remember flying to Pittsburgh in the year 2004 It was a 7am presentation in front of about 40 people who I didn’t know. And who didn’t know me, either. And by the time the presentation was done at 7:45am, I asked the crowd a simple question. “How many of you would like to buy […]
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