Olive oil Aubergines Onions Garlic, Cinnamon, Oregano, Minced lamb, Tomato purée, Parsley And red wine. Writing an article is like making a yummy dish called moussaka And making the moussaka takes a bit of work. The first port of call is of course, the ingredients. You have to make that all important trip to the […]
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Psychotactics Blog
How To Write Faster and Better Using The Power of Limitations
When you walk into an ice-cream parlour, something weird occurs. We look up to the board and find twenty or thirty flavours of ice-cream. And to most of us, this doesn’t even seem weird. We expect to have tons of choice. But notice what you’re doing as you step up to order your ice-cream Your’e […]
[Continue reading...]Why Driving Home the “BEFORE and AFTER” Scenario Is Critical To Get Superb Testimonials
A testimonial can go wrong. Horribly wrong. And it doesn’t take much for it to go off track. All it takes is using the wrong words. If you use the wrong words, the customer is confused. And the testimonial goes over the hill, down the ravine and smashes into a million teeny-tiny fragments. No, we […]
[Continue reading...]Announcing: The Brain Audit Workshop—Amsterdam!
Yes, if it’s June, it must be Amsterdam! And we’re planning on having The Brain Audit workshop in early June. So if you’re planning to enjoy a “summerish” couple of days in Amsterdam, this is your chance. You could be local, or fly in–and stay a while in this wonderful country. Either way you’ll get […]
[Continue reading...]How Your Local Bookstore Can Help You Consistently Create Content For Your Newsletter
Every time you sit down to write an article, it’s the same story. You really want to say something, but nothing comes out. The longer you sit there, the minutes will tick away And before you know it, the phone will be ringing, the distractions will be piling up and you’ll find yourself mindlessly […]
[Continue reading...]How To Use Objections To Get Awesome Before-After Testimonials
Haven’t you ever been in a group where there’s a slacker? Everyone’s working really hard, but there’s this one person that won’t do much, and so everyone else has to work a lot harder. On a sales page, or in your brochure, you’re going to have a similar problem if you have sugary testimonials That’s […]
[Continue reading...]Why It’s Critical To Slow Down The First Week Of A Course
When do most people drop out from a course? The answer may surprise you. It’s not in the middle of the course, or at the end. Incredibly, it’s right at the start Right at the start of the course, is when you see (and feel) the most enthusiasm. Everyone’s been held back by those barriers […]
[Continue reading...]How To Avoid The Clash of Testimonials and Feedback
I like tequila. And I also like lime juice. When you mix the two together, with a bit of Cointreau, you get a yummy margarita. The results aren’t quite so good when you mix up your testimonial with critical appraisal. So what is the difference between a testimonial and a critical appraisal? As you probably […]
[Continue reading...]Announcing: Membership Site Strategy Book
It’s the story of 5000bc. A membership site that hasn’t lasted just one, or two years but will be around–and thriving for over 15 whole years. Introducing “Be Kind, Be Helpful or Begone”- A book on how to create a thriving, helpful community online. A book that takes you deep into the world of community […]
[Continue reading...]The Four Critical Zones Required to Speed Up Your Learning
Have you ever seen two pianists play the same music? It’s the very same score, the very same piano, but one seems to play it better than the other. Not just a little better, but a lot better. So what makes one person’s playing so different from the other? It’s inborn talent. That’s what most […]
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