Most people say they’re busy. Hogwash! They’re just silly, not busy. And here’s why (and how) you can stop being silly—and quite so busy. I call it my 15-Minute Principle. So what’s the 15-Minute Principle? When I’m working on a project, there’s a point where I’ll get stuck. It doesn’t matter what I’m doing, […]
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Psychotactics Blog
How to write 200 brilliant headlines (and draw fabulous cartoons as well)
Announcing: The Headline and the Cartooning Course 2012 Yes, both courses start up in July 2012. But not together. Course No.1: The headline course (6 Weeks) If you’ve ever needed to write headlines, you know what a pain it is. Then of course, some genius marketer tells you that you have to write 200 headlines […]
[Continue reading...]How To Attract Clients With ‘Most-Wanted’ Information
Imagine you had a handicapped child. And now this child is twenty years old and reasonably self-sufficient. Self-sufficient enough for you to decide you want to get back in the work force. But twenty years have passed. What will you do? Your qualifications are worthless. Your experience doesn’t count for much. And you’re intimidated as hell. So let’s […]
[Continue reading...]Why Feedback is critical for you (and me)
Ronald was a good friend of mine. And Anita was his girlfriend. Well, not any longer. She was now his ex-girlfriend. They’d split up. And I got asked for my feedback: “So, what did you think of her, anyway?” Well, I told him what I thought about her. Did you ever get the feeling of […]
[Continue reading...]The Concept of the Star and the Supporting Cast When Creating Uniqueness
Every movie you’ve ever watched has a common factor. You have a star. And you have the supporting cast. The star gets all the lines. The star gets to do most of the work. The star is the focus. So what does the supporting cast do? The supporting cast comes in from time to time. […]
[Continue reading...]How To Get People To Introduce Themselves At A Workshop
When you think about it, why would you get your audience to introduce themselves? When you think of pet hates, introducing oneself at a workshop is easily one of the most hated of all activities. So why bother getting the audience members to introduce themselves? Or you could take a totally different route, and avoid the […]
[Continue reading...]How to get FREE: Two Brain Audit Audio Files
Last week you got a chunky 30-page excerpt of The Brain Audit. This week you can get two short five-minute audio files. These short audios will teach you two very important lessons which you can implement straight away. What you will learn: 1) What is the difference between ‘The Solution’ and ‘Your Solution’ ? 2) […]
[Continue reading...]Uniqueness: The Importance of the Mundane and the Seemingly Uninteresting
Most of us struggle with the uniqueness of our products or services. And the reason we struggle is because we look for something exciting to showcase in our products and services. And all we seem to come up with, is the mundane and uninteresting. You’ve probably heard of the ‘Twelve Apostles’ in Australia Australia has […]
[Continue reading...]How to get a FREE 30-Page Excerpt of The Brain Audit
If you’ve always wondered what The Brain Audit was all about. Or if you’ve ever wondered if this version (Version 3.2) is worth it, then here’s a way to stop wondering. Because you can get a chunky 30-page excerpt of The Brain Audit. And it’s free. No catches. You’ll enjoy the cartoons. You’ll enjoy the […]
[Continue reading...]How To Know If You Have A Viable Niche
When companies from the West first visited a de-regulated India, they were licking their fingers in anticipation. For India was a country of almost one billion people (well, it is over one billion now) and these companies could just see dollar signs no matter where they went. But sheer numbers doesn’t make for sales. And […]
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