It’s not like you haven’t tried getting testimonials before. You sure have. You have at least some testimonials, but somehow they don’t have that snap, crackle and pop! There’s a reason why testimonials fall short of the mark Mostly it has to do with the length. And yes, yes, the detail. Instead of a testimonial […]
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Psychotactics Blog
Why Every Kid Knows Maths: The Myth of Talent
If you go to any school, in any country, you’ll find one thing consistently That if you ask the kids in the class if they can draw, then almost 100% of the kids put their hands up. What’s also interesting is that all the kids in the class are equally good (or equally bad, as […]
[Continue reading...]When’s the Right Time To Publish Your Article?
Imagine a daughter who’s about to utter her first word For a long time her expectant parents have been waiting to guess what that first word would be. Would it be ‘dada’ or ‘mama’? Or something else altogether? And then she says it! And there are whoops of joy. Except this daughter is not really […]
[Continue reading...]Why You Freeze When You Speak In Public
In the year 1990, Jerry Seinfeld said something interesting. He said: “Surveys show that the #1 fear of Americans is public speaking. #2 is death. Death is #2. That means that at a funeral, the average American would rather be in the casket than doing the eulogy”. And almost immediately everyone took this statement to […]
[Continue reading...]10 years of Psychotactics: What Can We Do?
In less than a month from now, it will be 10 years that Psychotactics has been around. And we think it’s something worth celebrating. So what can we do? Even if you’ve never posted before, I’d encourage you to volunteer your ideas so that we can make this event something special. Will you help […]
[Continue reading...]Why Nightingales Sing In Tune: Decoding the Mystery of Talent
My niece Keira was just two when I started teaching her the little Spanish I knew. And one of the words I taught her was ‘zapatos’ (pron: sah-pah-tohs). Of course, Keira has a mind of her own. I kept saying ‘zapatos’, and Keira kept insisting they were ‘shoes’. After a while I gave up, but […]
[Continue reading...]How To Attract The Customers You Want
Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]
[Continue reading...]Why “Lazy Testimonials” Attract The Wrong Clients
Most folks think that the easiest part of their marketing is testimonials. What’s to know about testimonials? You ask the questions, you get the answers. Or the client gives you a testimonial and you slap it in. In other words you’ve got a “Lazy Testimonial”. And “Lazy Testimonials” prevent you from getting outstanding clients Clients […]
[Continue reading...]How Lack of Planning Wastes Chunks of Time
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. Those lines were apparently stated by Abraham Lincoln. While Mr. Lincoln probably had a lot of trees to cut, I have a lot of articles to write. And like Lincoln, I’ll almost never write an article […]
[Continue reading...]The Choice Paradox: Why Customers Want More And Less Simultaneously
Take out that cell phone from your bag. And look at the features. It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch. You could probably […]
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