Imagine you had thirty-three seconds to pick up a glass of water, take it across the room, and throw the water down the sink. Could you do it? Sure. And you wouldn’t need more than ten seconds to do the task, especially if the sink isn’t very far away. Now give that very same task […]
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Psychotactics Blog
The Carpe Diem Method of Finding Work (And Vacation) Time
You know how people say: When I have time, I’m going to write a book. People make statements like that all the time. As if one magical block of time is going to show up one day. And so, they wait for this mystical moment. And as you’d expect, it never shows up. So they […]
[Continue reading...]The Importance of Alumni: How They Create A Safe Zone To Your Courses
On May 5, 1954, no human had ever run the four-minute mile Then May 6 dawned. And at an athletic meet watched by 3000 spectators, Roger Bannister ran the mile in 3 minutes and 59.4 seconds. Just 46 days later, that record was decimated by a whole second by Roger’s rival, Landy. Today that barrier […]
[Continue reading...]Why “Tying Shoelaces” Get Better Results When Training Clients Online
You may have never heard of John Wooden. He was a coach. And a darned good one too. In a space of 12 seasons, he won 10 championships with U.C.L.A, putting him in an orbit all of his own. John Wooden holds the amazing record for national championships in men’s basketball at ten. The next […]
[Continue reading...]Why Customers Buy Products At Higher Prices (More Than 95% of the time)
Imagine you’re going to a workshop. The price of the workshop is $700 (Let’s call this Option A). And then there’s a premium version of the workshop that’s priced at $770 (Let’s call this Option B). Which of the two options would you choose? The higher price or the lower price option? I know, before […]
[Continue reading...]Last Day For Special Offer Worth $158 With The Brain Audit
If you didn’t get/or read the email three days ago, here’s an important reminder. When you buy the Premium Brain Audit on the 9th, 10th, 11th or 12th October 2012, you’ll also get a bonus set of Goodies on ‘How To Create Headlines: Part 1 + Part 2 (worth $158) absolutely free. *If you’ve wondered […]
[Continue reading...]Free vs Paid Seminars—Which One Is Better?
Around the year 2006, we used to have free seminars. Monthly. We had room for 40 people And 40 people would show up. Every single time. Not always the same 40 people, but the room was always full. The interesting thing about these seminars, is that we weren’t selling anything We weren’t upselling anything. We […]
[Continue reading...]Creating A Style Of Your Own: Why It’s So Hard (And Easy)
If you were to look at Picasso’s work, you could spot it anywhere. If you were to listen to Sting’s music, you’d know it was Sting. If you were to read Dan Brown’s book, you’d know it was Dan. So how come these folks have a style, and you don’t? How do you create your […]
[Continue reading...]Why A Break From Writing Will Kill Your Spirit
You’ve probably heard this story before about how I used to write articles. As the story goes, it used to take me two days to write a single article. The process was so painful, that I’d write the next article after a month. And as you’d expect, two days of that month and all the […]
[Continue reading...]FREE! A mini-booklet that helps you quickly improve your article-writing
Does article writing build expertise? Well, you know the answer to that question, don’t you? If you’re a good writer, people pay attention to what you have to say. But more importantly, you’re able to put across your thoughts in a way that’s powerful and engaging. And in this booklet we explore what takes […]
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