So why won’t bats drink coffee? Or rather why does this one bat avoid coffee? Here’s the answer. So how did I go about creating this cartoon? It was a tricky one. I couldn’t work out what to do. And while most cartoons of this nature may take about an hour or so to draw […]
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Psychotactics Blog
Pricing Too High: How Do You Get Out Of A Sticky Situation?

On June 29, 2007, Apple brought out the iPhone—and then promptly cut back the price by a third as December approached. That was a chunky $200 off. And buyers got mad. Especially when you consider Apple’s situation where early adopters are more rabid than the usual rabid fans. These early adopters would have slept out […]
[Continue reading...]Einstein: Before And After Coffee

Did Einstein drink coffee? Even wondered how coffee could have affected Einstein? Now you no longer have to guess 😉
[Continue reading...]3 Core Reasons Why The ‘About Us’ Page Matters
When you land on a website, you often are like a shopper wandering into an unknown supermarket You have no clue what you’re specifically looking for, and you stumble from aisle to aisle hoping you’ll find what you need. And in these situations, you tend to look for the signs. The signs tell you whether […]
[Continue reading...]How The Identity Factor Affects Memberships
$250 vs. $250 So a client has two sets of $250. One says $250. The other says $250. Do they look exactly the same to you? They do, don’t they? But how the client spends the $250 on your business is what’s crucial. If they spend one type of $250, they may consume a bit […]
[Continue reading...]Pet Hate #359: Arm-Rest Hogs
Don’t you hate those arm-rest hogs when you fly? That’s Pet Hate #359! And what’s the punishment? Why, that’s easy. Find out for yourself. And while you’re here, post your own pet hate and punishment (and maybe it will go into the Pet Hate and Punishment Series).
[Continue reading...]Why Time Management Is Less Powerful Than Efficiency Management
Keira is my niece. My sister in law teaches her daughter Keira the names of every one in the family. She does this by getting Keira to recognise the photos and call out the person’s name. So Keira learned everyone’s name. And now at two, she says 90% of the names (except the really hard […]
[Continue reading...]Clueless Cartoon: The Four Hour Work Week Effect
Kids, these days! They have no sense of respect, no sense of hard work. It’s all easy going for them, huh? How do they get these ideas? Like it? Well don’t be shy: Tweet or Facebook it, or Google+ it If you aren’t already on the ‘Friday cartoon list’ then here’s a link to make […]
[Continue reading...]The Importance of Inserting the ‘Mistake’ In Your Article
I remember the time I was watching a video on the ‘water test’. The ‘water test’ is a method to accurately gauge if a pan is exactly at the right temperature, as the accurate temperature prevents the ingredients from sticking. As you might have realised, I had my nose to the video to make sure […]
[Continue reading...]Cartoon: One Day In Junior High
Remember how we all wanted to be astronauts and teachers when we grew up? Well that hasn’t changed a lot, but there have been some changes for sure. Have a look below, and be sure to leave your comments. 🙂 Like it? Well don’t be shy: Tweet or Facebook it, or Google+ it 🙂 If […]
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