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Psychotactics Blog

How To Tell When Your Audience Has Had Enough

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Can you really tell when your audience has had a full feed of information? Amazingly the answer lies in the eyes and ears of the participants. Look first at the eyes And if you look at the eyes, you’ll think you’re the best speaker on the planet. You’ll think your audience is rapt with attention. […]

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Next Presentation Techniques Article: Why You Need To Design Learning Around The Exit Sign
Next Step: Read actionable articles on presentation techniques.

Why It’s Critical For Your Business To Have Uniqueness for “Individual Products and Services”

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

It’s easy to say that every individual product or service needs a uniqueness of its own, but what if it doesn’t? Let’s take an example. Imagine you were selling a program like Adobe Photoshop Would Adobe Photoshop CS5 have the same uniqueness as CS4? Or CS3? Or CS2? No, it wouldn’t, right? And would Adobe […]

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Next Marketing Strategy Article: The One Guaranteed Way To Get Traffic To Your Business (Nah, Not Really!)
Next Step: Read actionable articles on marketing strategy.

The One Guaranteed Way To Get Traffic To Your Business (Nah, Not Really!)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How do you get traffic? It’s an impossible question to answer. There are reasons why. Reason 1: Your situation is not mine. Reason 2: Technology changes all the time. Reason 3: If you’re on a wave, you ride to the shore faster. Reason 1: Your situation is not mine Anyone who tells you that they […]

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Next Internet marketing Article: Why The Wrong Uniqueness Fails Quickly (And Why The Right Uniqueness Is Built On A “DNA”)
Next Step: Read actionable articles on internet marketing.

Why The Wrong Uniqueness Fails Quickly (And Why The Right Uniqueness Is Built On A “DNA”)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The biggest problem with most companies is that they are afraid of their uniqueness becoming obsolete. You have your uniqueness one day, and they it is gone. So how do you stop that from happening? Let’s take an example Let’s suppose you’re a teleconference company. And you say that your equipment is so darned good […]

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Next Branding Article: Free!: How To Create Your Uniqueness Series (Yup, it’s here!)
Next Step: Read actionable articles on branding.

Understanding Plots and Sub-Plots When Writing Salesletters

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine you’re having a discussion with a hyperactive, talkative teenager. And the conversation goes like this… “We went to the mall, and like, there was this fire in the mall. And we went from there to the cinema, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t […]

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Next Article Writing Article: Three Core Elements of Testimonials
Next Step: Read actionable articles on article writing.

Reminder for the Uniqueness Mastery (FREE) Course—But first a case study!

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

If you haven’t been to sign up for the free uniqueness course yet, then you should. And here’s just one reason why. Read this case study and judge for yourself. Hey Sean When you first sent through the link for these videos, I dropped everything to watch them. (Dropping everything to watch 45 minutes of video […]

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Next Marketing Strategy Article: Free!: Goodies on ‘How To Create a Powerful and Amazing Uniqueness (USP) for your business ‘
Next Step: Read actionable articles on marketing strategy.

Free!: How To Create Your Uniqueness Series (Yup, it’s here!)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Have you heard about Domino’s Pizza? What about FedEx? And how about the uniqueness of Volvo? So yeah, these companies found their uniqueness. But what about you? Why can’t you find or create your own uniqueness? Why does the uniqueness of your products and services play hide and seek with you? And is there a […]

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Next Branding Article: How Packaging Drives Consumption (And Value)
Next Step: Read actionable articles on branding.

Special Christmas Day Offer Worth $158

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

You must be a bit of an email-aholic to check email on Christmas day. 🙂 (Yes, yes, I know everyone doesn’t celebrate Christmas). Anyway, there’s no reason why you can’t have some ho, ho, ho cheer! It’s a special Christmas day offer for the Brain Audit If you buy the Brain Audit Premium on the […]

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Next Events Article: Psychotactics Newsletters and Goodies
Next Step: Read actionable articles on events.

4 Critical Reasons Why Photos Need Captions (Especially On Sales Pages)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine you put a photo of a client on your sales page Just the photo. No name of the client. No designation. No clue as to what industry that client is in, or where they come from. Heck, would anyone even know that person was a client? And yet the moment you put in the […]

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Next Selling Article: Where Do You Put “Up-Sell” In Your Newsletter?
Next Step: Read actionable articles on selling.

Free!: Goodies on ‘How To Create a Powerful and Amazing Uniqueness (USP) for your business ‘

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

“Stand out from the competition,” they say. “Create uniqueness”, they say. “Be different”, they say. There’s just one problem. It’s all conceptual. There’s not one book, one course online or offline that takes on the factor of uniqueness and shows you how to get to your uniqueness step-by-step. Until now, that is. Because you can […]

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Next Marketing Strategy Article: Precise Client Attraction: And Why the Framing of the Problem Matters
Next Step: Read actionable articles on marketing strategy.
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The Headline Report why headlines fail report

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  • Home
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      ▼
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      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
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    ▼
    • Online Courses
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