Psychotactics

Why Clients Buy—And Why They Don't

  • Home
  • About Us
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    • Client Results
  • Products
    • Start Here First
    • Home Study
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    • Speaker
    • Consulting
  • Fun Stuff
    • Resources
    • Cartoons
    • Recipes

Psychotactics Blog

Pricing: Should You Allow The Customer To Decide?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Pricing: Should You Allow The Customer To Decide?

In the year 2007, the rock band Radiohead did something really unusual. They gave their customers the chance to pay whatever they wished for the album. If you wanted it free, it was yours to have. If on the other hand you wanted to pay a few bucks, well, that was your prerogative as well. […]

[Continue reading...]
Next Pricing Article: Pricing Too High: How Do You Get Out Of A Sticky Situation?
Next Step: Read actionable articles on pricing.

Final Week: Free! The Brain Alchemy Masterclass (Worth $2500)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

In the past few week or so, you should have got a few reminders to get The Brain Alchemy Masterclass (Worth $2500) absolutely free. Um, this is the last week to get the course. What you will learn The Brain Alchemy Masterclass is the core structure that you need to build your business upon. It’s […]

[Continue reading...]
Next Marketing Strategy Article: How To Cope With Increasing Information—And Win (Well, Kinda)!
Next Step: Read actionable articles on marketing strategy.

Understanding How Tiredness and Self-Control Are Mistaken for Resistance

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

I noticed something very unusual when I went for my 7 km walk. I noticed that as I passed the liquor store, my brain would start to wander. And it wasn’t the liquor. It was just the point in my walk. You see I’d pass the liquor store at about 40 minutes into my walk. […]

[Continue reading...]
Next Human Nature Article: The Curse Of Knowledge
Next Step: Read actionable articles on human nature.

How ‘Pre-Stamps’ Help Overcome Client Resistance

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

A local car wash ran a loyalty program For every car wash you paid for, you got one stamp on your card. If you completed eight washes, you got one free wash. Another set of customers also joined that very same loyalty program. But they didn’t have eight blocks to fill on their card. They […]

[Continue reading...]
Next Psychological Marketing Article: The Similarity Between Talent And Email-Clutter
Next Step: Read actionable articles on psychological marketing.

The Amazing Power of Incremental Steps (And Why It Develops Client’s Skills Rapidly)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

A few weeks ago I went for swimming classes It’s not that I can’t swim, but I’ve only ever learned the breaststroke. And if you’re a swimmer, the breaststroke doesn’t get you anywhere in a hurry. And so I went to learn freestyle. Except that’s when I ran into a whole lot of trouble. Why […]

[Continue reading...]
Next Presentation Techniques Article: The Moment of Doubt (And How It Led to $500,000 In The Bank)
Next Step: Read actionable articles on presentation techniques.

Three Core Elements of Testimonials

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Most testimonials are sugary sweet. Sickening, even. They go on and on, and on about the wonders of the product or service. And amazingly, these testimonials work. They still continue to sell products or services, no matter where you look. And yet there are harder-working testimonials. Testimonials that stop the reader in their tracks. Testimonials […]

[Continue reading...]
Next Copywriting Article: How To Create The Next Step For Your Readers
Next Step: Read actionable articles on copywriting.

Early Bloggers

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

When did blogging begin? Earlier than you think!

[Continue reading...]
Next Cartoons Article: Clueless Cartoon: iPhone Dead?
Next Step: Read actionable articles on cartoons.

The Similarity Between Talent And Email-Clutter

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine you had a friend who said to you, “I have 140 emails in my in-box”. What would you say next? I’ll tell you what. You’d be a little surprised, and you’d say, “You get 140 emails a day?” “No, not a day”, this friend would answer. “I get just 20 emails a day.” But […]

[Continue reading...]
Next Psychological Marketing Article: How To Cope With Increasing Information—And Win (Well, Kinda)!
Next Step: Read actionable articles on psychological marketing.

Clueless Cartoon: iPhone Dead?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

So my iPhone didn’t exactly die. It just ran out of power. Apparently dropping it didn’t help because it blew up some stuff in the iPhone. I know, I know. It’s just a phone. But I was distraught. After all I use the iPhone for almost everything but a phone. I use it to learn […]

[Continue reading...]
Next Cartoons Article: Bats and Coffee: Part 2 + Win A T-Shirt
Next Step: Read actionable articles on cartoons.

Psychotactics Newsletters and Goodies

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Click here to get all the latest updates.

[Continue reading...]
Next Events Article: Last Day For Special Offer Worth $158 With The Brain Audit
Next Step: Read actionable articles on events.
« Previous Page
Next Page »

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

PSYCHOTACTICS

  • Facebook
  • Twitter
  • YouTube

sean@psychotactics.com | Privacy

Copyright © 1999 - 2026 PsychoTactics Limited. Website Development StressLessWeb

  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes