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Psychotactics Blog

Precise Client Attraction: And Why the Framing of the Problem Matters

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

I was at the doctor’s clinic one day for a routine check. “You have to lose about 10 pounds,” he said. “Not that you have any health problem, but you’re kinda on the borderline. And if you lose weight and eat well, you won’t have to take medication for a long, long time.” Do you […]

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Next Marketing Strategy Article: Final Week: Free! The Brain Alchemy Masterclass (Worth $2500)
Next Step: Read actionable articles on marketing strategy.

Why You Need To Design Learning Around The Exit Sign

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How many days does it take to recover from conducting a workshop? Back in the year 2001, it used to take me about a week. Three days after the workshop, I’d be utterly exhausted. And it would be another four days before I could really crawl back to work at normal speed. And it was […]

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Next Presentation Techniques Article: The Amazing Power of Incremental Steps (And Why It Develops Client’s Skills Rapidly)
Next Step: Read actionable articles on presentation techniques.

The Importance of Time In Pre-Selling

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

I remember Sydney, AustraliaI was probably ten years old and my father had all of these travel brochures. But of all the places on the planet, I loved the picture of the Sydney Opera House. I remember the pink, purple skies offsetting the pale white of the Opera House. And nineteen years later I stepped […]

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Next Pre-Sell Article: How Pre-Sell Sold The Article Writing Course In Fewer than 24 Hours
Next Step: Read actionable articles on pre-sell.

Pricing: Should You Allow The Customer To Decide?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Pricing: Should You Allow The Customer To Decide?

In the year 2007, the rock band Radiohead did something really unusual. They gave their customers the chance to pay whatever they wished for the album. If you wanted it free, it was yours to have. If on the other hand you wanted to pay a few bucks, well, that was your prerogative as well. […]

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Next Pricing Article: Pricing Too High: How Do You Get Out Of A Sticky Situation?
Next Step: Read actionable articles on pricing.

Final Week: Free! The Brain Alchemy Masterclass (Worth $2500)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

In the past few week or so, you should have got a few reminders to get The Brain Alchemy Masterclass (Worth $2500) absolutely free. Um, this is the last week to get the course. What you will learn The Brain Alchemy Masterclass is the core structure that you need to build your business upon. It’s […]

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Next Marketing Strategy Article: How To Cope With Increasing Information—And Win (Well, Kinda)!
Next Step: Read actionable articles on marketing strategy.

Understanding How Tiredness and Self-Control Are Mistaken for Resistance

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

I noticed something very unusual when I went for my 7 km walk. I noticed that as I passed the liquor store, my brain would start to wander. And it wasn’t the liquor. It was just the point in my walk. You see I’d pass the liquor store at about 40 minutes into my walk. […]

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Next Human Nature Article: The Curse Of Knowledge
Next Step: Read actionable articles on human nature.

How ‘Pre-Stamps’ Help Overcome Client Resistance

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

A local car wash ran a loyalty program For every car wash you paid for, you got one stamp on your card. If you completed eight washes, you got one free wash. Another set of customers also joined that very same loyalty program. But they didn’t have eight blocks to fill on their card. They […]

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Next Psychological Marketing Article: The Similarity Between Talent And Email-Clutter
Next Step: Read actionable articles on psychological marketing.

The Amazing Power of Incremental Steps (And Why It Develops Client’s Skills Rapidly)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

A few weeks ago I went for swimming classes It’s not that I can’t swim, but I’ve only ever learned the breaststroke. And if you’re a swimmer, the breaststroke doesn’t get you anywhere in a hurry. And so I went to learn freestyle. Except that’s when I ran into a whole lot of trouble. Why […]

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Next Presentation Techniques Article: The Moment of Doubt (And How It Led to $500,000 In The Bank)
Next Step: Read actionable articles on presentation techniques.

Three Core Elements of Testimonials

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Most testimonials are sugary sweet. Sickening, even. They go on and on, and on about the wonders of the product or service. And amazingly, these testimonials work. They still continue to sell products or services, no matter where you look. And yet there are harder-working testimonials. Testimonials that stop the reader in their tracks. Testimonials […]

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Next Copywriting Article: How To Create The Next Step For Your Readers
Next Step: Read actionable articles on copywriting.

Early Bloggers

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

When did blogging begin? Earlier than you think!

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Next Cartoons Article: Clueless Cartoon: iPhone Dead?
Next Step: Read actionable articles on cartoons.
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The Headline Report why headlines fail report

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  • Home
  • About Us
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    ▼
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      ▼
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    • Online Courses
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    • Resources
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