Psychotactics

Why Clients Buy—And Why They Don't

  • Home
  • About Us
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    • Client Results
  • Products
    • Start Here First
    • Home Study
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    • Speaker
    • Consulting
  • Fun Stuff
    • Resources
    • Cartoons
    • Recipes

Psychotactics Blog

Why Some Articles Are Better Than Others

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

I was sitting at a cafe one day, when a client was raving about my articles. Of course, I was smiling from ear to ear–as you do when  someone is a big ‘fan.’ “So how come I’m mesmerised by your articles?” he asked. “What’s your big ‘s-e-c-r-e-t?” “One word”, I said. Every article boils down […]

[Continue reading...]
Next Article Writing Article: Announcing: The “Toughest Article Writing Course” in the World
Next Step: Read actionable articles on article writing.

How To Cope With Increasing Information—And Win (Well, Kinda)!

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

“I’m never going to another place until I see Paris completely” said my fictional friend. I don’t talk to fictional people that often, but this time I decided to have the conversation. “You mean you’re going to pass up everything else on the planet, just because you haven’t seen all of Paris yet”, I asked, […]

[Continue reading...]
Next Marketing Strategy Article: The Resistance Game: Can Resistance be Beaten?
Next Step: Read actionable articles on marketing strategy.

The Resistance Game: Can Resistance be Beaten?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Resistance Detests Groups: Resistance Games

Resistance seems like an overbearing force in our lives We want to achieve a lot, but as soon as we get started, resistance kicks in. But did you know there are ways around resistance? Resistance loves a loner. If you’re working alone, you’re just setting yourself for an encounter with resistance. Resistance loves to play […]

[Continue reading...]
Next Psychological Marketing Article: Why Time Management Is Less Powerful Than Efficiency Management
Next Step: Read actionable articles on psychological marketing.

Bats and Coffee: Part 2 + Win A T-Shirt

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Remember last week’s cartoon on ‘Why Bats Don’t Drink Coffee?’ Well, one of our subscribers Cesare Ferrari took that situation and  created a little tweak—and a punchline of his own. And it’s hilarious! Well, that means Cesare wins a t-shirt from Psychotactics. And you can win too! And you don’t even have to be a […]

[Continue reading...]
Next Cartoons Article: Cartoon: Why This Bat Won’t Drink Coffee
Next Step: Read actionable articles on cartoons.

The Myth of Time (And Why Most People Will Never Have Time)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

People often say they have no time. They shouldn’t say that. The truth is they have no ability. Let me explain It used to take me two whole days to write an article. And when the article was complete, I wasn’t sure it was even good enough for publication. I had, as you probably know […]

[Continue reading...]
Next Time Management Article: Why Time Management Is Less Powerful Than Efficiency Management
Next Step: Read actionable articles on time management.

Announcing: The “Toughest Article Writing Course” in the World

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Article Writing Course For Small Business

Once you get on the Article Writing Waiting list, you’ll get the details for what’s easily the “toughest article writing course in the world.” And it’s the toughest course because it’s not just another information-dump. Instead of getting even more information, you actually acquire–then master the skill of article writing. And not just master it, […]

[Continue reading...]
Next Article Writing Article: The Importance of Inserting the ‘Mistake’ In Your Article
Next Step: Read actionable articles on article writing.

Cartoon: Why This Bat Won’t Drink Coffee

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

So why won’t bats drink coffee? Or rather why does this one bat avoid coffee? Here’s the answer. So how did I go about creating this cartoon? It was a tricky one. I couldn’t work out what to do. And while most cartoons of this nature may take about an hour or so to draw […]

[Continue reading...]
Next Cartoons Article: Einstein: Before And After Coffee
Next Step: Read actionable articles on cartoons.

Pricing Too High: How Do You Get Out Of A Sticky Situation?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Pricing Too High: How do you get out of a sticky situation?

On June 29, 2007, Apple brought out the iPhone—and then promptly cut back the price by a third as December approached. That was a chunky $200 off. And buyers got mad. Especially when you consider Apple’s situation where early adopters are more rabid than the usual rabid fans. These early adopters would have slept out […]

[Continue reading...]
Next Pricing Article: Why It’s Silly Not To Announce A Price Rise
Next Step: Read actionable articles on pricing.

Einstein: Before And After Coffee

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Einstein: Before And After Coffee

Did Einstein drink coffee? Even wondered how coffee could have affected Einstein? Now you no longer have to guess 😉

[Continue reading...]
Next Cartoons Article: Pet Hate #359: Arm-Rest Hogs
Next Step: Read actionable articles on cartoons.

3 Core Reasons Why The ‘About Us’ Page Matters

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

When you land on a website, you often are like a shopper wandering into an unknown supermarket You have no clue what you’re specifically looking for, and you stumble from aisle to aisle hoping you’ll find what you need. And in these situations, you tend to look for the signs. The signs tell you whether […]

[Continue reading...]
Next Internet marketing Article: Where Do You Put “Up-Sell” In Your Newsletter?
Next Step: Read actionable articles on internet marketing.
« Previous Page
Next Page »

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

PSYCHOTACTICS

  • Facebook
  • Twitter
  • YouTube

sean@psychotactics.com | Privacy

Copyright © 1999 - 2026 PsychoTactics Limited. Website Development StressLessWeb

  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes