Psychotactics Blog

Why The Wrong Uniqueness Fails Quickly (And Why The Right Uniqueness Is Built On A “DNA”)

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

The biggest problem with most companies is that they are afraid of their uniqueness becoming obsolete. You have your uniqueness one day, and they it is gone. So how do you stop that from happening? Let’s take an example Let’s suppose you’re a teleconference company. And you say that your equipment is so darned good […]

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Understanding Plots and Sub-Plots When Writing Salesletters

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Imagine you’re having a discussion with a hyperactive, talkative teenager. And the conversation goes like this… “We went to the mall, and like, there was this fire in the mall. And we went from there to the cinema, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t […]

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Reminder for the Uniqueness Mastery (FREE) Course—But first a case study!

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

If you haven’t been to sign up for the free uniqueness course yet, then you should. And here’s just one reason why. Read this case study and judge for yourself. Hey Sean When you first sent through the link for these videos, I dropped everything to watch them. (Dropping everything to watch 45 minutes of video […]

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Free!: How To Create Your Uniqueness Series (Yup, it’s here!)

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Have you heard about Domino’s Pizza? What about FedEx? And how about the uniqueness of Volvo? So yeah, these companies found their uniqueness. But what about you? Why can’t you find or create your own uniqueness? Why does the uniqueness of your products and services play hide and seek with you? And is there a […]

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Special Christmas Day Offer Worth $158

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

You must be a bit of an email-aholic to check email on Christmas day. 🙂 (Yes, yes, I know everyone doesn’t celebrate Christmas). Anyway, there’s no reason why you can’t have some ho, ho, ho cheer! It’s a special Christmas day offer for the Brain Audit If you buy the Brain Audit Premium on the […]

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4 Critical Reasons Why Photos Need Captions (Especially On Sales Pages)

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Imagine you put a photo of a client on your sales page Just the photo. No name of the client. No designation. No clue as to what industry that client is in, or where they come from. Heck, would anyone even know that person was a client? And yet the moment you put in the […]

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Free!: Goodies on ‘How To Create a Powerful and Amazing Uniqueness (USP) for your business ‘

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

“Stand out from the competition,” they say. “Create uniqueness”, they say. “Be different”, they say. There’s just one problem. It’s all conceptual. There’s not one book, one course online or offline that takes on the factor of uniqueness and shows you how to get to your uniqueness step-by-step. Until now, that is. Because you can […]

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Precise Client Attraction: And Why the Framing of the Problem Matters

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

I was at the doctor’s clinic one day for a routine check. “You have to lose about 10 pounds,” he said. “Not that you have any health problem, but you’re kinda on the borderline. And if you lose weight and eat well, you won’t have to take medication for a long, long time.” Do you […]

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Why You Need To Design Learning Around The Exit Sign

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

How many days does it take to recover from conducting a workshop? Back in the year 2001, it used to take me about a week. Three days after the workshop, I’d be utterly exhausted. And it would be another four days before I could really crawl back to work at normal speed. And it was […]

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The Importance of Time In Pre-Selling

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

I remember Sydney, AustraliaI was probably ten years old and my father had all of these travel brochures. But of all the places on the planet, I loved the picture of the Sydney Opera House. I remember the pink, purple skies offsetting the pale white of the Opera House. And nineteen years later I stepped […]

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