Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Every movie you’ve ever watched has a common factor. You have a star. And you have the supporting cast. The star gets all the lines. The star gets to do most of the work. The star is the focus. So what does the supporting cast do? The supporting cast comes in from time to time. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When you think about it, why would you get your audience to introduce themselves? When you think of pet hates, introducing oneself at a workshop is easily one of the most hated of all activities. So why bother getting the audience members to introduce themselves? Or you could take a totally different route, and avoid the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Last week you got a chunky 30-page excerpt of The Brain Audit. This week you can get two short five-minute audio files. These short audios will teach you two very important lessons which you can implement straight away. What you will learn: 1) What is the difference between ‘The Solution’ and ‘Your Solution’ ? 2) […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most of us struggle with the uniqueness of our products or services. And the reason we struggle is because we look for something exciting to showcase in our products and services. And all we seem to come up with, is the mundane and uninteresting. You’ve probably heard of the ‘Twelve Apostles’ in Australia Australia has […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’ve always wondered what The Brain Audit was all about. Or if you’ve ever wondered if this version (Version 3.2) is worth it, then here’s a way to stop wondering. Because you can get a chunky 30-page excerpt of The Brain Audit. And it’s free. No catches. You’ll enjoy the cartoons. You’ll enjoy the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When companies from the West first visited a de-regulated India, they were licking their fingers in anticipation. For India was a country of almost one billion people (well, it is over one billion now) and these companies could just see dollar signs no matter where they went. But sheer numbers doesn’t make for sales. And […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you keep writing every day, you’ll have a problem. You’ll have more article ideas than you can write. Every day will sprout thirty-fifty new ideas that you can never turn into articles. But when you’re starting out, this problem is quite the opposite. You may wake up and can’t think of a thing Or […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You know those presenters who read out from slides? You know how you detest them? Well there’s a reason. And it comes all the way from Hollywood The Hollywood saying goes like this: If the scene shows you what the scene is supposed to show you, you’re in deep shit. What does that mean? If […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Is resistance a game? It can feel a bit like that when you’re almost always on the losing team. But often the reason why we lose to resistance is because we don’t realise how the brain works. And this brain stuff was studied by researchers at the University of Cincinnati. What they found was astounding. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Have you ever been to a primary school play? There they are, all the kids, all keen to play their part. And then one kid forgets his part He stands there dumbfounded. Unable to speak. Frozen in fear. The words seemingly circulating in his brain somewhere. I was that kid! Except I wasn’t five years […]
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