Psychotactics Blog

How To Attract Clients With ‘Most-Wanted’ Information

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Imagine you had a handicapped child. And now this child is twenty years old and reasonably self-sufficient. Self-sufficient enough for you to decide you want to get back in the work force. But twenty years have passed. What will you do?  Your qualifications are worthless.  Your experience doesn’t count for much.  And you’re intimidated as hell. So let’s […]

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Why Feedback is critical for you (and me)

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Ronald was a good friend of mine. And Anita was his girlfriend. Well, not any longer. She was now his ex-girlfriend. They’d split up. And I got asked for my feedback: “So, what did you think of her, anyway?” Well, I told him what I thought about her. Did you ever get the feeling of […]

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The Concept of the Star and the Supporting Cast When Creating Uniqueness

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Every movie you’ve ever watched has a common factor. You have a star. And you have the supporting cast. The star gets all the lines. The star gets to do most of the work. The star is the focus. So what does the supporting cast do? The supporting cast comes in from time to time. […]

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How To Get People To Introduce Themselves At A Workshop

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

When you think about it, why would you get your audience to introduce themselves? When you think of pet hates, introducing oneself at a workshop is easily one of the most hated of all activities. So why bother getting the audience members to introduce themselves? Or you could take a totally different route, and avoid the […]

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How to get FREE: Two Brain Audit Audio Files

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Last week you got a chunky 30-page excerpt of The Brain Audit. This week you can get two short five-minute audio files. These short audios will teach you two very important lessons which you can implement straight away. What you will learn: 1) What is the difference between ‘The Solution’ and ‘Your Solution’ ? 2) […]

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Uniqueness: The Importance of the Mundane and the Seemingly Uninteresting

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Most of us struggle with the uniqueness of our products or services. And the reason we struggle is because we look for something exciting to showcase in our products and services. And all we seem to come up with, is the mundane and uninteresting. You’ve probably heard of the ‘Twelve Apostles’ in Australia Australia has […]

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How to get a FREE 30-Page Excerpt of The Brain Audit

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

If you’ve always wondered what The Brain Audit was all about. Or if you’ve ever wondered if this version (Version 3.2) is worth it, then here’s a way to stop wondering. Because you can get a chunky 30-page excerpt of The Brain Audit. And it’s free. No catches. You’ll enjoy the cartoons. You’ll enjoy the […]

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How To Know If You Have A Viable Niche

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

When companies from the West first visited a de-regulated India, they were licking their fingers in anticipation. For India was a country of almost one billion people (well, it is over one billion now) and these companies could just see dollar signs no matter where they went. But sheer numbers doesn’t make for sales. And […]

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How To Generate Article Topics When You’re Half Asleep

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

If you keep writing every day, you’ll have a problem. You’ll have more article ideas than you can write. Every day will sprout thirty-fifty new ideas that you can never turn into articles. But when you’re starting out, this problem is quite the opposite. You may wake up and can’t think of a thing Or […]

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Why You Should Not Repeat What’s On The Slides

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

You know those presenters who read out from slides? You know how you detest them? Well there’s a reason. And it comes all the way from Hollywood The Hollywood saying goes like this: If the scene shows you what the scene is supposed to show you, you’re in deep shit. What does that mean? If […]

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