Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Yesterday I went to buy some walking shoes. And I ended up spending $2000. And that’s not counting the shoes. Now, did that opening get your attention? Sure it did. It sucked you in. And the reason you hear that strange sucking sound is because I didn’t start off the article as most people do. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
That may seem to you, to be the silliest headline ever. Why would you need to learn how to make mistakes? You’re already a pro at making mistakes. You don’t need a how-to article to tell you how to make mistakes, right? But bear with me as we explore why mistake making is a science. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Offer 1: The Brain Audit + Special Goodies worth $158 *If you’ve wondered why customers back away at the last minute, both online and offline, you’ll find the specific answers on the page below. *If you have a website or intend to sell something off your website, you’ll avoid all of these mistakes, that if […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Ooh that’s a loaded question. But a big piece of the puzzle is where you get your traffic from, in the first place. And the way to look at this concept is to simply look at it through the eyes of someone who’s ‘dating’, If you were dating, where would you look? You’d definitely avoid […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Ever been to a buffet? You know how you start off with the spring rolls, then it’s baked ham with pineapple sauce. Then it’s roast lamb with mint jelly and rich brown gravy. Top that up with roast seasoned pork loin with apple sauce and a little chicken with apricots and Camembert. Do you get […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
We rarely have just a workshop. We have a party! Most workshops are boring yak-yak sessions. Not a Psychotactics Workshop. You actually have a ton of fun at the workshop, because of the system in place 1) You get all the notes in advance. Weeks in advance. So you have time to learn without intimidation. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It’s not that we like to blah. It’s just that we end up doing a blah, blah, without realising it at all. So let’s look at how we sort out uniqueness from the blah Here’s an example of Aveeno Intense Relief Hand Cream. Yup, this is the hand cream. Looks like any other hand cream. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Can you really tell when your audience has had a full feed of information? Amazingly the answer lies in the eyes and ears of the participants. Look first at the eyes And if you look at the eyes, you’ll think you’re the best speaker on the planet. You’ll think your audience is rapt with attention. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It’s easy to say that every individual product or service needs a uniqueness of its own, but what if it doesn’t? Let’s take an example. Imagine you were selling a program like Adobe Photoshop Would Adobe Photoshop CS5 have the same uniqueness as CS4? Or CS3? Or CS2? No, it wouldn’t, right? And would Adobe […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you get traffic? It’s an impossible question to answer. There are reasons why. Reason 1: Your situation is not mine. Reason 2: Technology changes all the time. Reason 3: If you’re on a wave, you ride to the shore faster. Reason 1: Your situation is not mine Anyone who tells you that they […]
[Continue reading...]
