Why Clients Buy—And Why They Don't
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Imagine a daughter who’s about to utter her first word For a long time her expectant parents have been waiting to guess what that first word would be. Would it be ‘dada’ or ‘mama’? Or something else altogether? And then she says it! And there are whoops of joy. Except this daughter is not really […]
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In the year 1990, Jerry Seinfeld said something interesting. He said: “Surveys show that the #1 fear of Americans is public speaking. #2 is death. Death is #2. That means that at a funeral, the average American would rather be in the casket than doing the eulogy”. And almost immediately everyone took this statement to […]
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In less than a month from now, it will be 10 years that Psychotactics has been around. And we think it’s something worth celebrating. So what can we do? Even if you’ve never posted before, I’d encourage you to volunteer your ideas so that we can make this event something special. Will you help […]
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My niece Keira was just two when I started teaching her the little Spanish I knew. And one of the words I taught her was ‘zapatos’ (pron: sah-pah-tohs). Of course, Keira has a mind of her own. I kept saying ‘zapatos’, and Keira kept insisting they were ‘shoes’. After a while I gave up, but […]
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Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]
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Most folks think that the easiest part of their marketing is testimonials. What’s to know about testimonials? You ask the questions, you get the answers. Or the client gives you a testimonial and you slap it in. In other words you’ve got a “Lazy Testimonial”. And “Lazy Testimonials” prevent you from getting outstanding clients Clients […]
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“Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. Those lines were apparently stated by Abraham Lincoln. While Mr. Lincoln probably had a lot of trees to cut, I have a lot of articles to write. And like Lincoln, I’ll almost never write an article […]
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Take out that cell phone from your bag. And look at the features. It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch. You could probably […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most people say they’re busy. Hogwash! They’re just silly, not busy. And here’s why (and how) you can stop being silly—and quite so busy. I call it my 15-Minute Principle. So what’s the 15-Minute Principle? When I’m working on a project, there’s a point where I’ll get stuck. It doesn’t matter what I’m doing, […]
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Announcing: The Headline and the Cartooning Course 2012 Yes, both courses start up in July 2012. But not together. Course No.1: The headline course (6 Weeks) If you’ve ever needed to write headlines, you know what a pain it is. Then of course, some genius marketer tells you that you have to write 200 headlines […]
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