Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
My niece Keira was just two when I started teaching her the little Spanish I knew. And one of the words I taught her was ‘zapatos’ (pron: sah-pah-tohs). Of course, Keira has a mind of her own. I kept saying ‘zapatos’, and Keira kept insisting they were ‘shoes’. After a while I gave up, but […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most folks think that the easiest part of their marketing is testimonials. What’s to know about testimonials? You ask the questions, you get the answers. Or the client gives you a testimonial and you slap it in. In other words you’ve got a “Lazy Testimonial”. And “Lazy Testimonials” prevent you from getting outstanding clients Clients […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. Those lines were apparently stated by Abraham Lincoln. While Mr. Lincoln probably had a lot of trees to cut, I have a lot of articles to write. And like Lincoln, I’ll almost never write an article […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Take out that cell phone from your bag. And look at the features. It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch. You could probably […]
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Most people say they’re busy. Hogwash! They’re just silly, not busy. And here’s why (and how) you can stop being silly—and quite so busy. I call it my 15-Minute Principle. So what’s the 15-Minute Principle? When I’m working on a project, there’s a point where I’ll get stuck. It doesn’t matter what I’m doing, […]
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Announcing: The Headline and the Cartooning Course 2012 Yes, both courses start up in July 2012. But not together. Course No.1: The headline course (6 Weeks) If you’ve ever needed to write headlines, you know what a pain it is. Then of course, some genius marketer tells you that you have to write 200 headlines […]
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Imagine you had a handicapped child. And now this child is twenty years old and reasonably self-sufficient. Self-sufficient enough for you to decide you want to get back in the work force. But twenty years have passed. What will you do? Your qualifications are worthless. Your experience doesn’t count for much. And you’re intimidated as hell. So let’s […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Ronald was a good friend of mine. And Anita was his girlfriend. Well, not any longer. She was now his ex-girlfriend. They’d split up. And I got asked for my feedback: “So, what did you think of her, anyway?” Well, I told him what I thought about her. Did you ever get the feeling of […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Every movie you’ve ever watched has a common factor. You have a star. And you have the supporting cast. The star gets all the lines. The star gets to do most of the work. The star is the focus. So what does the supporting cast do? The supporting cast comes in from time to time. […]
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