Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
If you didn’t get/or read the email three days ago, here’s an important reminder. When you buy the Premium Brain Audit on the 9th, 10th, 11th or 12th October 2012, you’ll also get a bonus set of Goodies on ‘How To Create Headlines: Part 1 + Part 2 (worth $158) absolutely free. *If you’ve wondered […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Around the year 2006, we used to have free seminars. Monthly. We had room for 40 people And 40 people would show up. Every single time. Not always the same 40 people, but the room was always full. The interesting thing about these seminars, is that we weren’t selling anything We weren’t upselling anything. We […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you were to look at Picasso’s work, you could spot it anywhere. If you were to listen to Sting’s music, you’d know it was Sting. If you were to read Dan Brown’s book, you’d know it was Dan. So how come these folks have a style, and you don’t? How do you create your […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’ve probably heard this story before about how I used to write articles. As the story goes, it used to take me two days to write a single article. The process was so painful, that I’d write the next article after a month. And as you’d expect, two days of that month and all the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Does article writing build expertise? Well, you know the answer to that question, don’t you? If you’re a good writer, people pay attention to what you have to say. But more importantly, you’re able to put across your thoughts in a way that’s powerful and engaging. And in this booklet we explore what takes […]
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It’s not like you haven’t tried getting testimonials before. You sure have. You have at least some testimonials, but somehow they don’t have that snap, crackle and pop! There’s a reason why testimonials fall short of the mark Mostly it has to do with the length. And yes, yes, the detail. Instead of a testimonial […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you go to any school, in any country, you’ll find one thing consistently That if you ask the kids in the class if they can draw, then almost 100% of the kids put their hands up. What’s also interesting is that all the kids in the class are equally good (or equally bad, as […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine a daughter who’s about to utter her first word For a long time her expectant parents have been waiting to guess what that first word would be. Would it be ‘dada’ or ‘mama’? Or something else altogether? And then she says it! And there are whoops of joy. Except this daughter is not really […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
In the year 1990, Jerry Seinfeld said something interesting. He said: “Surveys show that the #1 fear of Americans is public speaking. #2 is death. Death is #2. That means that at a funeral, the average American would rather be in the casket than doing the eulogy”. And almost immediately everyone took this statement to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
In less than a month from now, it will be 10 years that Psychotactics has been around. And we think it’s something worth celebrating. So what can we do? Even if you’ve never posted before, I’d encourage you to volunteer your ideas so that we can make this event something special. Will you help […]
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