Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
A testimonial can go wrong. Horribly wrong. And it doesn’t take much for it to go off track. All it takes is using the wrong words. If you use the wrong words, the customer is confused. And the testimonial goes over the hill, down the ravine and smashes into a million teeny-tiny fragments. No, we […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Yes, if it’s June, it must be Amsterdam! And we’re planning on having The Brain Audit workshop in early June. So if you’re planning to enjoy a “summerish” couple of days in Amsterdam, this is your chance. You could be local, or fly in–and stay a while in this wonderful country. Either way you’ll get […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Every time you sit down to write an article, it’s the same story. You really want to say something, but nothing comes out. The longer you sit there, the minutes will tick away And before you know it, the phone will be ringing, the distractions will be piling up and you’ll find yourself mindlessly […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Haven’t you ever been in a group where there’s a slacker? Everyone’s working really hard, but there’s this one person that won’t do much, and so everyone else has to work a lot harder. On a sales page, or in your brochure, you’re going to have a similar problem if you have sugary testimonials That’s […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When do most people drop out from a course? The answer may surprise you. It’s not in the middle of the course, or at the end. Incredibly, it’s right at the start Right at the start of the course, is when you see (and feel) the most enthusiasm. Everyone’s been held back by those barriers […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I like tequila. And I also like lime juice. When you mix the two together, with a bit of Cointreau, you get a yummy margarita. The results aren’t quite so good when you mix up your testimonial with critical appraisal. So what is the difference between a testimonial and a critical appraisal? As you probably […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It’s the story of 5000bc. A membership site that hasn’t lasted just one, or two years but will be around–and thriving for over 15 whole years. Introducing “Be Kind, Be Helpful or Begone”- A book on how to create a thriving, helpful community online. A book that takes you deep into the world of community […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Have you ever seen two pianists play the same music? It’s the very same score, the very same piano, but one seems to play it better than the other. Not just a little better, but a lot better. So what makes one person’s playing so different from the other? It’s inborn talent. That’s what most […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Around 1970 or so, a guy called Bill Gaines did something pretty interesting. You see, Bill Gaines was the publisher of the famous comic known, weirdly, as ‘Mad Magazine.’ And he’d put in a whole bunch of gags and cartoons in the magazine itself. Then, several months later, he’d take that content and mix a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
This is a reminder in case you missed it last week. Last week we announced about the $2500 Brain Alchemy Masterclass Workshop we were giving away. And you were promised that you’d get a follow up email.Well, tah…dah…here’s the follow up email. Find out the story and philosophy behind the free offer. (And the […]
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