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Psychotactics Blog

Special Christmas Day Offer: The Brain Audit

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

You must be a bit of an email-aholic to check email on Christmas day. 🙂 (Yes, yes, I know everyone doesn’t celebrate Christmas). Anyway, there’s no reason why you can’t have some ho, ho, ho cheer! It’s a special Christmas day offer for the Brain Audit. I know you’ve been strongly considering whether or not […]

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Next Events Article: FREE! A mini-booklet that helps you quickly improve your article-writing
Next Step: Read actionable articles on events.

Multitasking: Skill or Talent?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Multitasking: Is It Worth It When Learning a Skill?

Is multitasking a skill? And is it good for a small business owner? Let’s find out. When I was in school, I’d often do algebra while listening to music playing in the background. And at that point, I was scoring almost perfect scores on my algebra tests and exams. In effect, I was multitasking. So […]

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Next Learning Article: Creating A Style Of Your Own: Why It’s So Hard (And Easy)
Next Step: Read actionable articles on learning.

How To Create A Vibrant Community On Your Membership Site & Online Courses

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Notice how you brush your teeth with toothpaste every morning? Doesn’t that seem like the most natural thing in the world to do? Well, not really. Until about the 1900’s, few, if any people brushed their teeth with anything that anything that even closely resembled toothpaste. In fact, statistics in the United States showed that […]

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Next Step: Read actionable articles on courses.

Can You Get Target Profile Wrong?: The Fear Of A Bad Choice

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

A while ago, women across the planet started to do something quite unusual. Right after they tidied their homes to their satisfaction, they would remove this spray and give it a few squirts around the house. The name of that spray was (and is) Febreze. Today, Febreze is a multibillion dollar brand. But it almost […]

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Next Branding Article: Branding Strategies— Why You Need To Carve Our Your Uniqueness
Next Step: Read actionable articles on branding.

Why Daily Learning Beats Gobble-Gobble Learning

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

There are two ways to eat a cake. You can eat it in small pieces. Or gobble the whole thing down. Most of us would like to gobble, whether it comes to cake or learning And like cake, learning needs to be tackled in small portions. Small portions not only help you learn, but help […]

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Next Human Nature Article: How Plateauing Occurs: Pace vs. Potential
Next Step: Read actionable articles on human nature.

How Plateauing Occurs: Pace vs. Potential

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine you had thirty-three seconds to pick up a glass of water, take it across the room, and throw the water down the sink. Could you do it? Sure. And you wouldn’t need more than ten seconds to do the task, especially if the sink isn’t very far away. Now give that very same task […]

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Next Human Nature Article: The Carpe Diem Method of Finding Work (And Vacation) Time
Next Step: Read actionable articles on human nature.

The Carpe Diem Method of Finding Work (And Vacation) Time

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

You know how people say: When I have time, I’m going to write a book. People make statements like that all the time. As if one magical block of time is going to show up one day. And so, they wait for this mystical moment. And as you’d expect, it never shows up. So they […]

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Next Human Nature Article: Why Every Kid Knows Maths: The Myth of Talent
Next Step: Read actionable articles on human nature.

The Importance of Alumni: How They Create A Safe Zone To Your Courses

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

On May 5, 1954, no human had ever run the four-minute mile Then May 6 dawned.  And at an athletic meet watched by 3000 spectators, Roger Bannister ran the mile in 3 minutes and 59.4 seconds. Just 46 days later, that record was decimated by a whole second by Roger’s rival, Landy.  Today that barrier […]

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Next Internet marketing Article: Why “Tying Shoelaces” Get Better Results When Training Clients Online
Next Step: Read actionable articles on internet marketing.

Why “Tying Shoelaces” Get Better Results When Training Clients Online

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

You may have never heard of John Wooden. He was a coach. And a darned good one too. In a space of 12 seasons, he won 10 championships with U.C.L.A, putting him in an orbit all of his own. John Wooden holds the amazing record for national championships in men’s basketball at ten. The next […]

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Next Internet marketing Article: How To Attract The Customers You Want
Next Step: Read actionable articles on internet marketing.

Why Customers Buy Products At Higher Prices (More Than 95% of the time)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Customers Buy Products At Higher Prices (More Than 95% of the time)

Imagine you’re going to a workshop. The price of the workshop is $700 (Let’s call this Option A). And then there’s a premium version of the workshop that’s priced at $770 (Let’s call this Option B). Which of the two options would you choose? The higher price or the lower price option? I know, before […]

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Next Pricing Article: Pricing: Should You Allow The Customer To Decide?
Next Step: Read actionable articles on pricing.
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What Bugs Me small business marketing bugs

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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
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    ▼
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    • Start Here First
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      ▼
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      • Info Products
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    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
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    ▼
    • Speaker
    • Consulting
  • Fun Stuff
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    • Resources
    • Cartoons
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