Why Clients Buy—And Why They Don't
Have you ever been to a primary school play? There they are, all the kids, all keen to play their part. And then one kid forgets his part. He stands there dumbfounded. Unable to speak. Frozen in fear. The words seemingly circulating in his brain somewhere. I was that kid! Except I wasn’t five years […]
[Continue reading...]You know those evenings when you get on Facebook after work is almost done? What happens next?
[Continue reading...]When you’re writing an article, inserting The Next Step should be really simple. And it is, if you are clear what you want the customer to do next. But hey, we all know what we want the customer to do next, and yet there’s still a bit of doubt. Are we doing the next step […]
[Continue reading...]So Linked-In helps networking, doesn’t it? Well it does. More than you think! Enjoy!
[Continue reading...]We have the curse of knowledge. We all do. We know what we know, and we know it so well, that we assume that everyone else knows it just as we do. So for instance, I understand a concept like ‘uniqueness’ and it’s almost second nature for me, so it’s normal for me to assume […]
[Continue reading...]So will Twitter take on the world? Who knows? But it sure is driving some folks crazy!
[Continue reading...]Imagine you’re having a meal at a fancy restaurant You’re settling in for some delicious starters and at this point something strange happens. The waiter informs you that there’s a wonderful chocolate cake for dessert. And delightful the chocolate cake may be, but you’re irritated. You’re bugged because the waiter broke the sequence. And we […]
[Continue reading...]If you didn’t get/or read this post three days ago, here’s an important reminder. When you buy the Premium Brain Audit you’ll also get a bonus set of Goodies on ‘How To Create Headlines: Part 1 + Part 2 (worth $158) absolutely free. *If you’ve wondered why customers back away at the last minute, both […]
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Conversion fails for simple reasons. Labour pains vs. Baby Which of the two would attract you if you were a woman? You’re saying baby, right? But look around you Every stupid marketer on the planet is selling his product or hisservice. They’re talking about the benefits of their service or product. They’re talking about the […]
[Continue reading...]Work doesn’t gets easier. Ever. You just get more efficient. Think of it as a marathon runner. The odds are crazy. Just having to run a marathon is hard enough. To be first in your field? Huh? Are you nuts? Yet, the marathon runners know one thing. That giving up is not an option. Even […]
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