Why Clients Buy—And Why They Don't
Is credibility crucial to your marketing strategy? Or is believability all that matters? And can you actually create such intense believability, that customers will buy your products and services, even when you haven’t created any credibility for yourself. If you’re just starting up a project; about to sell an untested product or service; or simply […]
[Continue reading...]Imagine you were to start up an Internet-based business. And told that to promote your business, you would not be allowed to do any affiliate marketing. Or joint ventures. Or any external publicity. No Twitter, no Facebook, no social media. No pay-per-click advertising. No goo gaa search engine optimisation. All you had was one weapon: […]
[Continue reading...]Read my lips. No, not mine. The lips of the customer. Here’s one of three things customers are telling you, right after you’ve made your presentation about your your product or service. Your product or service is boring. Your communication is boring. Where have you been all my life? But they don’t say any of […]
[Continue reading...]If you were to step into a disco today, you’d run bang, smack into a hit song by Madonna. It’s a song called ‘Hung Up.’ And then your fingers would start snapping. Your feet would go tappity-tap. And you’d find the tune familiar. …Even though you’ve never heard the song before So what’s in the […]
[Continue reading...]The world was flat. Now it’s round. Who knows? Maybe it’s square. Research helps. But there’s a problem with research. And it’s called counter-research. Tea is good for you. Tea is bad for you. Drink 8 glasses of water a day. Drink 16 glasses of water a day. The list goes on forever. And forever […]
[Continue reading...]I went for guitar classes when I was about 20. My dad owned a guitar. But I refused to borrow his, and went out and bought my own. I thought it would make me more committed. For four months, I plonked away at the strings, and then one day, I quit. In effect, my guitar […]
[Continue reading...]I’ve never actually seen ‘The Godfather’. Or read the book. I know, I know, I haven’t lived. 🙂 But I’ve lived long enough to understand the concept of a Godfather-offer. Namely: To make a offer that simply cannot be refused. Cannot be refused? Does such an offer exist? Yes, it does, but only once you […]
[Continue reading...]Red Bull gives you wings. So does a good business structure! Most business owners seem to start up a business, as a means to making money. And while that’s not the most ideal goal to have, profits are the fuel that drive the business. So how do you create a structure that maximises leverage and […]
[Continue reading...]Do you know how you flip one page of a novel, not expecting to read the book, and before you know it, whooops away you go, and then you’re reading, and reading, and reading…and may I add…reading. Copywriting isn’t much different. If you write copy that slip-slides, then your audience will read it to the […]
[Continue reading...]I had a revelation a few years ago. You see I was just like anybody else. I read books. I attended seminars. I did stuff. And I trundled along. Made profits and had my day in the sun. Till I decided I wanted to have a lifetime in the sun. So I studied people. One […]
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