Why Clients Buy—And Why They Don't
How do I stop competitors from stealing my customers? What can you do to stay ahead of the competition? If your customer had $1000 to spend, would you rather they spent it on you? Or would you rather they spent it on your competition? OK, so it’s a silly question, but let’s go beyond the […]
[Continue reading...]Once upon a time there was a little tree. He sat in the soil and danced in the wind. And he looked around and saw the other trees. “Man, they sure look taller than me,” said the little tree. “Probably it’s the soil,” he mumbled. So he lifted up his roots and moved over to […]
[Continue reading...]Blackberries aren’t black to start with. Or sweet for that matter. In fact, blackberries start out quite green. And quite sour. Then they turn reddish. And then black. And that’s when the birds start to eat the blackberries. Which brings us to the most interesting part of consumption. And how a blackberry can teach you […]
[Continue reading...]It is Psychotactics 8th birthday this August! Aug 17 is the date to be precise. That is today! While I’m singing Happy Birthday to Psychotactics, can you join inthe chorus, please? So yes, we’re feeling in a cake and champagne mood. And so that you can join in the celebration, here’s something for you…Special Goodies […]
[Continue reading...]There are 380,000 pieces of art in the Louvre Museum in Paris. Of these, well over 35,000 pieces of art are for display at any given point in the gallery complex. Yet, most of the tourists rush past 34,999 pieces of art to see a singular piece of art. A painting that has a dimension […]
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It bugs you no end. But the con artist will do better. They always seem to sell more than you. But why is that? No matter what you try, the con man has a weapon you don’t. It’s called greed. And of course the con artists don’t call it greed. They call it “quick”. As […]
[Continue reading...]Imagine you went for a date with a person you hadn’t met before. And your date wore a paper bag on his/her head. He/She refused to show you his/her face. That date refused to tell you anything about his/her past. Or let you into any information at all. And yet you had to give them […]
[Continue reading...]I was sitting with the manager of a boutique hotel in Buenos Aires, Argentina. And she showed me the hotel’s Web site. “We need to change that Web site”, she said, “but I’m afraid that we’ll lose our place on Google. Who knows, maybe we’ll go down in the ranking”. And my answer was: “Why […]
[Continue reading...]To get a customer to opt-in may seem an easy process. But that’s only if the customer is already right in front of you. So if the customer is at your office, or on your website, then opt-in is relatively easier. But what if the customer is listening to your ad on the radio? What […]
[Continue reading...]There’s a specific reason why I wake up in the morning and end up writing three-four articles before I even hit the first sip of coffee. It’s because I’m all charged up. The emotions are flowing. I’m either happy. Or sad. Or frustrated beyond belief. And the reason why I get into these crazy moods […]
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