Do you know how you flip one page of a novel, not expecting to read the book, and before you know it, whooops away you go, and then you’re reading, and reading, and reading…and may I add…reading. Copywriting isn’t much different. If you write copy that slip-slides, then your audience will read it to the […]
Article Writing Strategy: How To Keep Your Reader Locked Into Your Article

Is article writing a skill or can it be developed? How do you write an article? Is there a system?
In this section we cover all the problems that you face when writing your articles. Each article will give you an actionable strategy. Go ahead read the articles and then create a simple plan for yourself. Follow the steps and you too will become a better writer and will be able to write articles your clients want.
You will learn:
- How to write articles
- Why headlines fail and how to write headlines that work
- What are the elements of on article
- Powerful strategies to write articles
- The article writing system

Warm regards
Sean D'Souza
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on 'article writing ' from Psychotactics
The Headline Breath Test
Do long headlines work? Or are short headlines better? The answer doesn’t lie in length. It lies in the ability to say the headline aloud in one breath. Let’s assume you sit down and write an absolute stunner of a headline, your next job is to read it back aloud. Can you read it? Ok […]
The Overlooked Secret Of Article Attraction and Conversion
Which articles convert? And which articles attract? And how do you roll out a strategy that maximises the twin impact of attraction and conversion? Hah, you can learn everything you need by just scanning a New Yorker and Cosmopolitan. Cosmo-type of articles are great for attraction. New Yorker type articles are great for conversion That’s […]
Announcing: The “Toughest Article Writing Course” in the World
On Saturday 26th November 2011, you’ll get the details for what’s easily the “toughest article writing course in the world.” And it’s the toughest course because it’s not just another information-dump. Instead of getting even more information, you actually acquire—then master the skill of article writing. And not just master it, but write with a […]
Why “WHAT” is a Good Starting Point for Most Article Outlines
In any article writing outline you could start with just about any point of view. Your article could start off answering the questions “why, how, when” etc. So why start with “What”? And when do you start with “What”? There’s a simple answer… “What” brings all your readers on the same page in a microsecond. […]
How to Create An Overview Topic (Without Spending All Day)
What is an overview of a topic? How do we write an overview for an article topic? Let’s say you want to write about New Zealand. Or electric chairs. Or malaria. Or just about any topic that has enormous potential and detail. The problem is simple: Where do you start? Even at the outline stage, […]
Article 1: How To Get More Customers
You could break your head trying to drum up one customer at a time.Or you could get yourself a strategic alliance. Or even better, a bunch of strategic alliances. So you rev yourself up. You dash off a series of emails. And nothing. Not a peep out of the strategic alliances. You try, try and […]
How A Few Measly Words Can Dramatically Improve Your Article Headlines
Put couple of tablespoons of petrol in your car’s tank today. And see what happens to the car. I’ll tell you what. It’ll probably take you a few inches further. And you’ll say to yourself: “What the heck? What difference will a few inches make?” Just as you’d say: “What the heck? What difference will […]
Why Articles Lack Emotion (And How To Get The Emotion Going)
There’s a specific reason why I wake up in the morning and end up writing three-four articles before I even hit the first sip of coffee. It’s because I’m all charged up. The emotions are flowing. I’m either happy. Or sad. Or frustrated beyond belief. And the reason why I get into these crazy moods […]
Why Bother With Article Writing When You Can Just Sell?
If you stepped into a restaurant and asked for a wine, you’d get a question back. The question would be: Which wine would you prefer? Red or white? And of course those questions would lead to more questions. Until finally you got down to the exact wine you were looking for. Article writing has that […]

