Most testimonials are sugary sweet. Sickening, even. They go on and on, and on about the wonders of the product or service. And amazingly, these testimonials work. They still continue to sell products or services, no matter where you look. And yet there are harder-working testimonials. Testimonials that stop the reader in their tracks. Testimonials […]
Copywriting Strategies For Online Marketing
What is online copywriting? What are the different types of copywriting?
Are there different copywriting strategies for a landing page or sales page?
Copywriting is one of the essential elements of online marketing. Having a strategy in place will help your conversion rates.
The strategies below will show you how to improve your copywriting. You will learn:
- How to improve your website 'About Us' page
- Landing page mistakes and how to fix them
- How to write a sales page using a system
- How to create focussed sales pages
- How to create persuasive sales copy
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article deals with one aspect of copywriting and shows you how to implement it on your sales page.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on copywriting from Psychotactics
How To Create The Next Step For Your Readers
When you’re writing an article, inserting The Next Step should be really simple. And it is, if you are clear what you want the customer to do next. But hey, we all know what we want the customer to do next, and yet there’s still a bit of doubt. Are we doing the next step […]
Are you totally missing out the Heater Syndrome in your copywriting?
Ever walked into a cold room on a chilly night? You know what I mean. On a really cold night, step into a freezing room and turn the heating on full. The heater chugs. It kazooozas. But the room is still brrrrr. And then suddenly, about fifteen-twenty minutes later, thou art toasty (as hell, I […]
Can You Really Create Persuasive Sales Copy out of Thin Air?
“Draw a dog.” Those were the commands of the art teacher to a bunch of five year olds. They didn’t know it just then, but they were part of a psychological experiment. The command reverberated through the room with a varying effect. Some kids furrowed their eyebrows. Some scoured their brains for inspiration. Others chewed […]
How a Single Bullet Can Get a Customer To Buy
I remember going to a workshop in the year 2003 The price of the workshop was $8000. Plus there was overseas travel involved. And yes the usual accommodation and food expenses. In all it was going to cost me almost $12,000 to get to this one workshop. And I made the decision on the basis […]
Why Disconnectors in Copywriting Are Critical In Keeping Your Reader Awake
Do me a favour. Watch one of those soppy soaps today. Something like ‘Desperate Housewives; Dynasty; The Bold and the Beautiful’ or something equally…um…riveting. Notice how they started the episode? They didn’t trust the fact that you’d actually remember the previous episode. Nope, the writers of the soap know that you have extreme short-term memory, […]
How To Get Your Copywriting To Do The Lambada!
Words lambada. Words don’t sit out at a party. They get up and they swing. They rock, they shake their hips and they twirl like crazy. Words lambada. You don’t agree with me, do ya? The words in your copy may get up to do a series of embarrassing dance steps, but heck, it ain’t […]
The Critical Importance of Sandwiching your Copywriting
I don’t know if you’ve ever tried eating a one-slice sandwich. Yeah, one slice. Put one slice down. Then pile the slice with chicken, mayonnaise, pickles, tomatoes, lettuce and sauces. Now eat the slice of bread, will ya? Ummm…I’d rather not, you say Because even a dumbo knows that a one-slice sandwich is a recipe […]
The Power of Connectors in Copywriting
You’ve started reading a newsletter. And before you know it, you’re at 500 words. Then at 750 words. And hurtling past 1000 words. How on earth did you end up reading so much, when all you wanted to do was skim through the article? The answer is in the connectors in copywriting. So what are […]
How Planned Disconnectors Create Powerful Articles
Imagine you were reading a mystery novel. You’ve just finished five pages. The story line is becoming really interesting. And then you turn the page And find the sixth page has been torn out. Now that’s really irritating, eh? But let’s suppose you decide to continue reading anyway And you move to page seven, and […]
