You know the story of Goldilocks and the Three Bears, don’t you? The one where Goldilocks entered the bear’s house, and ate the porridge. And the porridge in the first bowl was too hot. The porridge in the second bowl was too cold. The porridge in the third bowl was just right. Now if only […]
Pricing Strategy: How To Price Your Product Or Service—Psychotactics
Do lower prices or higher prices work? What pricing strategy can you use to get customers to buy the higher price option time and time again?
Learn the pricing strategy that we use at Psychotactics. These strategies have been tested and have been proven to work every time.
In the articles below, you will learn about:
- The psychology of pricing
- How to price your products
- How to retain customers and charge higher prices
- When to charge higher or lower prices
- How to communicate with existing customers before raising your prices.
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will show you how to implement one pricing strategy immediately.
Warm regards
Sean D'Souza
P.S. Don't forget to look at Page 9 of the Pricing Report.
You can use the same pricing grid to raise prices by 10-15% immediately and systematically and not lose customers. You will find it at the end of every pricing article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
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Articles on pricing from Psychotactics
Does Snob Appeal Sell More Products and Services?
Would a customer buy a product just to brag? Would they pay more just to say: “I paid more?” What if you sold something that wasn’t something spiffy like a diamond? What if you sold a bed, or teacups, or tiles? What if you sold a training course instead? In any business the price can […]
The Logical Case For Increasing Your Prices
Let’s do something really, really stupid. Let’s avoid increasing your prices. Let’s actually decrease them. By a whole 50%. So instead of earning $50 per hour, you actually start earning a measly $25.Then just for good measure, let’s reduce your prices by another 50% to $12.50 an hour. And now let’s do some calculations, shall […]
How Un-Bundling Can Help You Increase Prices
You see that house on the hill? What’s the price of that house?The owner thinks the price should hover around $550,000.The real estate agent thinks she’ll get $575,000 or more if you go to auction. The council sincerely believes the property is worth $495,000.The bidding fails to rise about $528,000. But then along comes a […]
Why Your Marketing Material Needs An Auditor (Not A Critic)
Are you worried you’ll get more unsubscribes if you send a newsletter fornightly instead of monthly? Do you think your ad has too much copy and customers won’t read it? Do you think your presentation is too salesy? The answer depends on your auditing ability So how much is 5 + 5? Well, the answer […]
Why It’s Silly Not To Announce A Price Rise
Imagine you’re driving down the road to fill some petrol. As you get to the petrol station, you see the headlines on the newspaper, letting you know that petrol prices are likely to go up by 20 cents. What do you do? Fill just $10 worth of petrol in your tank? Or $20? Or do […]
Why Customers Won’t Buy (Despite Getting To Your Product Page)
Imagine you own a toy-truck company. And on your toy-truck website you sell red trucks. And blue trucks. And green trucks. And yellow trucks. And mauvish-orange trucks (ok, so I’m running out of primary colours) Which means you’ve pretty much got a Products Page with loads of trucks. So logically, or so you think, the […]
Why The Yes-Yes Pricing System Fails
The ‘Yes and Yes Pricing System’ is supposed to work. Yet somehow, it seems to fail. In this issue, learn ‘Why The ‘Yes and Yes’ Pricing Grid Fails (And How To Fix It)’ Coffee. Coffee and chocolate brownie. Which option puts a bigger smile on your face? No, don’t tell me… In random tests done […]
Why Publishers Are Stupid About Book Pricing
Book prices are run by fear, not by what’s happening in the real world. You can buy a book today from Amazon at $10. And it’s acceptable to get a book at $10 only because your neighbourhood publisher doesn’t have the nerve that his local restaurant has. My curry at the local takeaway now costs […]
How to Increase Your Prices: Yes-Yes Factor
You’re probably moaning about how you can’t increase prices. The Yes-Yes is a systematic way to makes prices work for you. We’ve tested …this Yes-Yes Factor across products and services for the past 6 years. It doesn’t matter what the price (and we’ve tested products/services from $50-$10,000): It just works. And the only reason it […]
