Think of your brain as a fuel tank. Let’s say you have to make a trip to the supermarket to buy groceries for the week. Let’s say you then have to go to the dentist because you have some excruciating pain. But then later in the day you just drive because you feel like driving. […]
Psychological Marketing: How To Understand The Business Owner Mindset
Does marketing involve psychology? What is psychological marketing? And how do you use psychology to develop a business mindset?
Running any business involves marketing. However, every business owner has to deal with a whole lot of psychological issues—both business and personal.
The articles below will help you realise you are not alone in business. You will read about:
- The imposter syndrome
- How to deal with overwhelm
- How to find your passion
- How to increase energy
- How to persevere even when you are failing
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help you understand a business owners mindset from a psychological angle.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing from Psychotactics
Accelerated Learning: How To Incredibly Speed Up Your Skill Acquisition
How do you dramatically increase your rate of learning? And why do we get stuck when we’re trying to learn a new skill? Strangely the concept of boxes comes into play. We move from beginner to average—and then we spin in that middle box, never moving to expert level. So how do we move to […]
Why You Should Outsource Your Strengths (And Work On Weaknesses)
How much would you charge to put a nail in the wall? What if I told you I’d pay you with an elaborately cooked, four-course meal, just to put that nail in the wall? Sounds bizarre, doesn’t it? That’s exactly what I’d do, to avoid the trouble of “putting a nail in the […]
How Long Do You Work on Vacation?
How many hours do you work on vacation? You don’t. But then what about the e-mails? How do you deal with clients? Are you supposed to just close down your business? This episode shows you how we deal with vacations at Psychotactics. We’ve been going on our “three-month” vacations since 2004 and have had to […]
How To Plan An Ideal Vacation—And Avoid “Re-Entry Burnout”
Vacations are like a project There’s a before-vacation and an after-vacation period that needs to be carefully managed. After years of taking vacations, and that too thrice a year, we have to do a lot of planning. So how do we make sure everything works when we’re away? How do we make sure we don’t get […]
Why “Anti-Fragility” Breeds Success (And How Nature Focuses On It)
It’s easy to just want praise, but that’s not how nature works. Nature roots out the fragile and keep only that which is anti-fragile. So is anti-fragility just a factor of “resilience”? No it isn’t. There’s a big difference between being resilient and anti-fragile. And the key to anti-fragility is to be like a “hydra”. […]
What’s the Opposite of Success? It’s Not Failure.
We are prone to think that the opposite of success is failure.And it’s not. It’s decay.The opposite of moving forward, isn’t standing still. It’s decay. Like a pool of water that gets stagnant, we decay. Our businesses, whether we’re in an online business, or offline?it decays. So how do we overcome this decay? Right click […]
Why Bad Testimonials Attract Bad Clients (And How To Avoid It)
Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]
Three Obstacles To Happiness (And How To Overcome Them)
The Three-Month Vacation, that’s one of the things that make me really happy. But what else is required to keep that happiness level up? The key lies in identifying the obstacles. When we remove the obstacles, we know how to get to happiness. This may seem like a weird topic to take on, but check […]
The 70% Principle—Why It Knocks Procrastination Out of the Ball Park
If a job is worth doing, it’s worth doing 70% right. You can always come back to do the 20% later. Yes, read it again, and no, the math isn’t wrong. If you’re going to build a website, a 70% effort is fine. If you’re going to do a presentation a 70% effort is fine. […]
