Imagine being a hostage at your own workshop! Imagine not having access to your own venue; having to take permission from someone else just to conduct your event. This is the crazy story of the very first Psychotactics U.S. Workshop. And while it’s an entertaining story all by itself, there’s a lot to learn as well […]
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Three Incredibly Silly Business Myths (And Why They’re Driving Us Crazy)
What’s wrong with this statement? “Instead of wondering when our next vacation is, we should set up a life we don’t need to escape from.” There doesn’t seem to be anything wrong here, is there? And yet this entire line is based on a myth. And this is not the only business myth that circulates […]
How A 3-Step Pre-Sell Creates Product Irresistibility
The landing page is the event but what comes before? Your landing or sales page is how you introduce your product or serve to your customers. But what is the event that comes before? When you’re so focused on a sales page, it’s easy to forget that the sales page/landing page is just one tiny step in the whole […]
How To Create Extremely Focused Sales Pages—The Pebble System
When we sit down to write a landing page, we usually have a ton of confusion in our heads. We have so many elements on that landing page. What should we put first? What should we leave out? The sales of our product or service depends on us having incredible focus. So how do we […]
Three Month Vacation Podcast: Newsletter 008
In February of 2005 I had no intention of checking any email on our vacation. That was because we were on our vacation in the South Island. Now New Zealand is a set of islands, as you probably know. There’s the North Island where we live, and the South Island. The South Island is truly breathtaking. It’s got […]
Accelerated Learning: How To Incredibly Speed Up Your Skill Acquisition
How do you dramatically increase your rate of learning? And why do we get stuck when we’re trying to learn a new skill? Strangely the concept of boxes comes into play. We move from beginner to average—and then we spin in that middle box, never moving to expert level. So how do we move to […]
How To Get Better, Higher-Paying Clients With Testimonials
How do you avoid losers as clients? How do you completely sidestep the clients that don’t pay, cause trouble and push you around? Surprisingly, the answer lies in testimonials. There are elements of testimonials that cause clients of a certain kind to get attracted to you. So how do you harness that latent power of […]
Why Identity Helps You Surge Ahead In Work (And Life): Episode 46
We’re all pounded with the whole concept of success We think that it means more money, more fame, more power. And yet when confronted with defining our own success, we realise there’s something we haven’t quite defined. In this episode we explore why feeling like a fraud is normal; why seemingly successful people define themselves […]
Why Did You Buy? A Deceivingly Important Question To Ask Clients
Whenever we sell a product or service, we forget an important question. The question: Why did you buy? So why is this question so very important? Why we buy is important for several reasons: 1) It validates the purchase decision 2) It gives you an understanding into the trigger 3) You can manage expectations better […]
How To Avoid Boring Testimonials (And Get 1000-1500 Word Stories Instead)
We ask for testimonials and we get them, but are they any good? Or are they the usual sugary stuff that no one really reads. How do you get testimonials that are “journeys” and weigh in at 800-1000 words? Find out in this episode on “how to plan—and yes—get outstanding testimonials. Right click and ‘save […]
