What’s one of the biggest “rookie mistakes” when putting a landing page together? It’s the rookie, sitting down and writing the entire page at their desk. If you want a reasonably boring landing page, write it yourself. But what if you didn’t write it yourself? Who would write it for you? Find out more in […]
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Three Interesting Things I Know About Writing
Writing isn’t easy-but it isn’t hard either The key to writing is to know what strategy to follow, so the road isn’t bumpy all year long. This episode isn’t about going down memory lane. Instead, it’s practical advice I wish I’d had—Like how to choose the right coach or the right editor. Writing isn’t all about […]
How Pre-sell Plays A Crucial Role In Risk-Reduction
Why do clients hesitate like crazy when they are about to buy? Risk doesn’t just come in one flavour, yet The Brain Audit takes away a ton of that risk. In this article on pre-sell, we take a forensic look at what happens when you release a new version of your product or service. Is […]
Good to Great: How To Take Your Small Business To Greatness
Can A Small Business Achieve Greatness? There are two options in life: greatness or mediocrity. But greatness seems so elusive, even so pompous. How do you call your work “great”? How do you even know or benchmark “greatness?”. And can a small business achieve greatness or do you have to be a dominant player like […]
The Psychotactics Story: The craziness of the very first US workshop
Imagine being a hostage at your own workshop! Imagine not having access to your own venue; having to take permission from someone else just to conduct your event. This is the crazy story of the very first Psychotactics U.S. Workshop. And while it’s an entertaining story all by itself, there’s a lot to learn as well […]
Three Incredibly Silly Business Myths (And Why They’re Driving Us Crazy)
What’s wrong with this statement? “Instead of wondering when our next vacation is, we should set up a life we don’t need to escape from.” There doesn’t seem to be anything wrong here, is there? And yet this entire line is based on a myth. And this is not the only business myth that circulates […]
How A 3-Step Pre-Sell Creates Product Irresistibility
The landing page is the event but what comes before? Your landing or sales page is how you introduce your product or serve to your customers. But what is the event that comes before? When you’re so focused on a sales page, it’s easy to forget that the sales page/landing page is just one tiny step in the whole […]
How To Create Extremely Focused Sales Pages—The Pebble System
When we sit down to write a landing page, we usually have a ton of confusion in our heads. We have so many elements on that landing page. What should we put first? What should we leave out? The sales of our product or service depends on us having incredible focus. So how do we […]
Three Month Vacation Podcast: Newsletter 008
In February of 2005 I had no intention of checking any email on our vacation. That was because we were on our vacation in the South Island. Now New Zealand is a set of islands, as you probably know. There’s the North Island where we live, and the South Island. The South Island is truly breathtaking. It’s got […]
Accelerated Learning: How To Incredibly Speed Up Your Skill Acquisition
How do you dramatically increase your rate of learning? And why do we get stuck when we’re trying to learn a new skill? Strangely the concept of boxes comes into play. We move from beginner to average—and then we spin in that middle box, never moving to expert level. So how do we move to […]
