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How Training Increases Your Expertise Factor

Author: Sean D'Souza

Imagine you run a furniture store. And there are twenty-two other furniture stores in your city. You’ve got just one problem. You’re just another furniture store. Another furniture store, which seems similar to the next store, and the next, and the next. Now don’t get me wrong You know your store is different. You know […]

Filed Under: Marketing Strategy Tagged With: marketing secrets small business success, Marketing Strategies, Marketing strategy

How Ego-Killers Can Drive Clients Away

Author: Sean D'Souza

Ego Killers Marketing

So you’ve read the Brain Audit. And yes, you’ve worked out that problems are good systems to get the client’s attention. So you take out all the problems and dump them in the client’s face. But it’s not what you say, it’s how you say it that matters. If you present your words in the […]

Filed Under: Marketing Strategy Tagged With: marketing secrets small business success, Marketing Strategies, Marketing strategy

The Power Of Enough

Author: Sean D'Souza

Imagine I asked you a question. A simple question where you could choose the answer. And if you chose the right answer, you’d end up with about $20,000 more per annum (theoretically, of course) Imagine that. You’d have twenty thousand more buckeroos in the bank. But instead–strangely–you’ll choose to forfeit the $20,000. How could this […]

Filed Under: Human Nature Tagged With: get-rich-quick, Human Nature, Marketing Strategies, Marketing strategy

Why Discounting Sends Clients To Your Competition

Author: Sean D'Souza

Seven fire trucks. Six hours of belching smoke. Scurrying firemen scurrying around, desperate to contain, and eventually outfox the flames. And what happens right after your local mall has had a huge fire? Why a fire-sale, of course On Sunday morning, in the middle of the year, it was like being in the midst of […]

Filed Under: Marketing Strategy Tagged With: marketing secrets small business success, Marketing Strategies, Marketing strategy

The ‘Logs in the Fire’ Success Code

Author: Sean D'Souza

Imagine you’ve got a fireplace. And a fire going. Now imagine if you throw one log in the fire. And then another and another. How do you make the fire into a roaring fire? Do you put less logs or more logs? What a silly question, eh? Well, it’s not silly after all. What’s the […]

Filed Under: Marketing Strategy Tagged With: marketing secrets small business success, Marketing Strategies, Marketing strategy

You Are Not Your Customer

Author: Sean D'Souza

Here’s a trick question. Who owns your website? Who owns your business? Surely it’s you, right? You couldn’t be more wrong if you tried! So who on earth owns your business? Well, who owns Coke? Let’s go back to 1985. New Coke was the unofficial name of the sweeter drink introduced in 1985 by The […]

Filed Under: Marketing Strategy Tagged With: marketing secrets small business success, Marketing Strategies, Marketing strategy

Revolution vs. Evolution-Based Businesses

Author: Sean D'Souza

There’s a sure fire formula for stunted growth. If you follow that formula, your business will grow, but it will only grow so much. And while its growing, it will always be struggling for funds and customers. And it’s because you chose evolution vs. revolution First, let’s define evolution… Evolution is pragmatic growth. You get […]

Filed Under: Marketing Strategy Tagged With: marketing secrets small business success, Marketing Strategies, Marketing strategy

The Importance Of The Exit Clause (Especially When You Are A Small Business Owner)

Author: Sean D'Souza

The Importance Of The Exit Clause (Especially When You Are A Small Business Owner)

Imagine you’ve stepped into a cinema. And the lights go dark. So dark that it’s hard focusing on your hand in front of you. And then you see it. So what do you see? Yup, it’s the ‘Exit Signs’. They glow in the dark. Isn’t that ironic? You’ve barely entered, and what you’re seeing are […]

Filed Under: Marketing Strategy Tagged With: marketing secrets small business success, Marketing Strategies, Marketing strategy

Lesson Of The Moving Tree

Author: Sean D'Souza

Once upon a time there was a little tree. He sat in the soil and danced in the wind. And he looked around and saw the other trees. “Man, they sure look taller than me,” said the little tree. “Probably it’s the soil,” he mumbled. So he lifted up his roots and moved over to […]

Filed Under: Human Nature Tagged With: Human Nature, Marketing Strategies, Marketing strategy

Why Attraction and Conversion Need To Be Separated For Opt-In

Author: Sean D'Souza

To get a customer to opt-in may seem an easy process. But that’s only if the customer is already right in front of you. So if the customer is at your office, or on your website, then opt-in is relatively easier. But what if the customer is listening to your ad on the radio? What […]

Filed Under: Consumption Tagged With: Marketing Strategies, Marketing strategy, membership marketing

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
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    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
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      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
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    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes