Do brand names really matter? Are they the first thing you put together when starting a business? You’d think so, right? But in fact, brand names mean little when you’re starting out. Huh? That’s got to be crazy advice, right? The truth is no one really cares about your brand name. You may not believe […]
Why Facebook Is Re-writing Marketing Books
Imagine you had a party that got reported around the world. A party that never took place at all. So here’s what the fictional party looked like. “A birthday party invitation posted on the popular social websites Facebook and Bebo attracted some 400 guests and gatecrashers. The birthday girl, British 16-year-old Jodie Hudson, and her […]
Why A Shiny Nose Alone Doesn’t Create Uniqueness
You’ve heard that Rudolph the reindeer had a shiny nose. You’ve heard of Coke’s secret formula. You’ve heard that a Volvo is a safe car. So which of the above statements are true? And which are false? And how can you tell? What you can tell for sure, is the sense of uniqueness Rudolph has […]
Why Learning A New Skill Is Like Having A Baby
Imagine you just had a baby. And that baby demanded your attention. At 3am. At 6am. At 9am. What are you going to do? Are you simply going to turn back the clock? Or tend to the baby? Do you need to learn a new skill? If you speak to parents of newborns they are […]
The Secret Marketing Motivators Of Weight Watchers
Let’s assume you desperately want to knock off some weight. And you’re serious enough to get onto a structured eating system. Let’s also assume, you were presented with two diets Diet 1 consists of: Chocolate. Cake. Maybe even chocolate cake. Pasta with Cheese. Some butter chicken. Vegetables. Fruit. Diet 2 consists of: Vegetables. More vegetables. […]
How Do You Spell Success?
I cry at weddings. Not when the bride and groom are smacking faces. I stand pretty nonchalantly at the ceremony. What really gets the tear ducts going is the buffet at the reception. My eyes well up with tears as I watch the tuxedo clad servers bear golden platters of jumbo shrimp in zesty cocktail […]
The Obvious Advantage of The Four-Wheel Factor
You were told you had to focus. You were told you had to do one thing at a time. You were told wrong. Doing one thing is for unicycle-riders. If you want to move ahead in life, you need to get into a four-wheel drive. How do you harness the four-wheel factor to your advantage? […]
Stop Working Alone: The Power of A Volunteer Force
If you’re like most small businesses, it’s more than likely that you’re working alone. And you’re single-handedly charting a course towards your destination. Which of course, leads me to believe you’re either too macho. Or a little silly. So can you indeed create a volunteer force? And how? First you’ve got to get over yourself […]
Can Three Words In Webster’s Dictionary Be The Key To Customer Loyalty?
Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that’s so gluey, that you never go bluey in the face. Funnily you don’t have to go far. […]
Why You Need To Send Your Competition A Thank You Card
When a client wants to sign up to the Protege Program, they often ask: Will the Program help me be successful? And my answer is a bit weird. Because it’s not an answer. It’s a question. The question is: Do you have competition that’s doing exceedingly well? Competition: What do they have to do with […]
