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Psychotactics Blog

Why Clients Behave “Irrationally” And Buy Your Products (Even When They Already Have Enough)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why do clients behave in an irrational way?

When a client buys a product, what goes through their mind? Often you’ll notice they have a similar product, so why do they buy again? There are four reasons why your client (and you and I) keep searching for products and buy in what looks like an irrational way. And no matter how saturated the […]

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Next Selling Article: The Eternal Sales Page Dilemma – How To Choose Precise Headlines To Get Clients Interested In Your Sales Page
Next Step: Read actionable articles on selling.

Why Will Anyone Read My Articles If AI Can Write So Well?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

AI to write articles: Will AI replace me as a writer?

Should I use AI to write articles? Is AI a threat to Writers? Will AI replace me as a writer? AI has sent a chill down the spines of many of those who create content for a living. Won’t so much content saturate the market? Why would a client choose your work when some other […]

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Next Article Writing Article: Will AI And ChatGPT Replace You As A Writer?
Next Step: Read actionable articles on article writing.

Why Does Learning Seem To Take Forever? The Surprising Reasons Behind Slow Learning

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Learning Seem to Take Forever

If you’re a teacher, you might be surprised at times at why people seem to learn so slowly. You may wonder if it’s because of your method of teaching or if it is the material. The reasons why learning is so slow aren’t always apparent, but it usually comes down to a factor of trust—and control. […]

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Next Learning Article: How To Get Results Like A Pro (Without Endless Practice)
Next Step: Read actionable articles on learning.

Why “A Walk In The Forest” Reinvigorates Our Busy, Stressful Lives

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Happiness: How To Recharge Energy

We all know the little things that recharge our batteries. For most of us, a walk in a real forest would calm us down and give us that much needed energy. Yet, as we go about our every day lives, there seems to be no way to slow down. If anything, we’re told to speed […]

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Next Psychological Marketing Article: Why Would They Choose Me? Getting Past A Mental Block
Next Step: Read actionable articles on psychological marketing.

Will AI And ChatGPT Replace You As A Writer?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Will AI And ChatGPT Replace You As A Writer?

What do you think or feel about AI tools in article writing and developing courses? Will ChatGPT Replace Writers? What is the future of writers? If you haven’t already heard the news on the street, you soon will. AI is going to take away all our jobs as writers. Anyone can create a course in […]

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Next Article Writing Article: How To Write Non-Boring Metaphors In Your Articles
Next Step: Read actionable articles on article writing.

How To Write Non-Boring Metaphors In Your Articles

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to write non-boring metaphors in your articles

How do you use stories in your article? How do you use metaphors in your article? How do you create an unending stream of metaphors? Even if you have a workable metaphor, how do you use the metaphor in your article? The key is to go backwards and find the one word or one idea […]

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Next Article Writing Article: Storytelling: How To Write Non-Boring Stories (While Using Rather Boring Situations)
Next Step: Read actionable articles on article writing.

Storytelling: How To Write Non-Boring Stories (While Using Rather Boring Situations)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

StoryTelling: How to write non-boring stories

You’d think you would need to have some scintillating stories to write a metaphor. Or worse still, you’d believe it’s a skill that only some people have and can never be learned. Well, you know what they say, right? The proof of the pudding is in the eating. And the proof of writing metaphors isn’t […]

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Next Article Writing Article: Why Is Storytelling So Important In Marketing (And How To Use It In Your Marketing)
Next Step: Read actionable articles on article writing.

Why The Smallest Offline Meet-Up Can Be More Beneficial Than Zoom Or Email

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

offline meet-up benefits

The myth that is perpetuated is that you just need to sit at your computer and get endless number of clients. The reality is the face-to-face connection is far superior. This is why musicians, politicians et cetera hit the road. Face-to-face – even with the smallest audience is extremely powerful. Here’s how you go about […]

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Next Training Article: Three Ways To Harness The Mastermind Mindset (And Use It Across Your Business)
Next Step: Read actionable articles on training.

The Subtle Power of Entertainment (And Why It Keeps Clients Engaged With Your Content)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Information Products Entertainment

Why are some books, videos and audio so much “better” than others? Or rather, why do we consider so many to be dry and boring? The style of delivery matters, of course. A well spoken audio, a well crafted book is always going to stand out. Yet, all information can do with the cherry on […]

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Next Info Products Article: Kathy Sierra Story: The Unlikely Bestseller (And Why It Sold 2 Million Copies)
Next Step: Read actionable articles on info products.

Bumpity-Bump Travel Stories

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Bumpity-Bump Travel Stories

Sometimes, all it takes is for us to sit in a car, and all hell breaks loose. These are a few stories of how things went a bit “off-the-road” during our travels. Right click to save this episode. Here are a few more travel stories: India Travel Stories: The Cheese Story India Travel Stories: The […]

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Next Human Nature Article: Why We Stall – And How To Pull Out Of The Mess
Next Step: Read actionable articles on human nature.
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      • Under $50
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