Have you ever wondered why it’s so very difficult to get clients to absorb what you tell them? I’ll tell you why. You’re not demonstrating your product or service using a simple ‘water test’ technique. The ‘water test’ technique is not only simple, but it’s very actionable, thereby instantly increasing consumption of a product or […]
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Psychotactics Blog
The $2000 Dilemma
I can’t really recall the date: I think it was Jan 25th 2009. I opened up the newspaper. And there it was: Air New Zealand was offering discounted fares from Auckland to London for just $2000. And in less than 24 hours, they’d sold their pre-arranged quota of 2000 tickets. That’s $4,000,000 in under 24 […]
[Continue reading...]Why ‘Working Smarter Not Harder’, is a Myth
(Published Feb 17, 2009) I just want to ask you one question: Do you think, truly think that Tiger Woods works harder at his golf than anyone else? Or do you think he works less hard? And just to continue the question… Do you think Steve Jobs works harder? Do you think Michael Phelps works […]
[Continue reading...]Funny “Out Of Office” Autoresponses
I always applaud people who take a little more care than others. It shows personality. And it stands out, creating a factor of uniqueness. Most “out of office” responses are yucky. Boring. Staid. Like the person writing it doesn’t have a brain. Then you get a breath of fresh air like this one: Oh what […]
[Continue reading...]Why You Need To Find Your Rosetta Stone Quickly!
Do you know the story of the Rosetta Stone? You do, don’t you? You know how archaeologists couldn’t make head or tail of hieroglyphics. And it’s not like they didn’t try. They just weren’t able to figure out what those nice little pictures on the Egyptian monuments really stood for. And then of course, in […]
[Continue reading...]Why Photographs Should Never Have A ‘Problem’
When we look at a photograph, we start seeing ourselves, even without meaning to do so. This is why you can never put a ‘problem’ in your photograph. But how can that be true? When you see the newspaper photos, they always seem to have something that’s blown up, or burnt down, or something that […]
[Continue reading...]Why Negative Feedback Is A Gift
How can negative feedback be a gift? That sound ridiculous. Because no matter if a customer is screaming at you, or whispering their irritation in your ear, the feedback still rankles. And jolts. And you feel like defending yourself. But remember, feedback is never personal. We just take it personally. When a person says: your […]
[Continue reading...]A Year Called July
July was always the worst month of the year for me! In the years 1997, 1998, 1999, I dreaded July. Because you see, back then I wasn’t in marketing—I was a cartoonist. And somehow in July all the cartooning work mysteriously dried up. The phone would stop ringing. And it would stay dead no matter what […]
[Continue reading...]Sleep in Heavenly Peace…
It’s time to sleep in heavenly peace. 🙂 We’ll be back in Feb, after a good sleep. Expect to see some dramatic changes in Feb 🙂
[Continue reading...]Why Profit Is a Poor Indicator of Your Business Worth
Most companies benchmark their business on revenue earned. Which is stupid, eh? I mean revenue means nothing if you don’t benchmark the actual profit. But is it stupid to benchmark profit as well? Yes, it is. Because gross revenues and profit are a nice-to-have but not critical indicator. The most critical indicator in a business […]
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