Everyone can tell you when an interview is crappy. But do you know the secret to great interviewing techniques? In today’s world you’re more than likely to do an interview either through text, audio or video. And especially if you are doing podcast interviews. It’s important to understand the structure of a crappy interview, […]
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Psychotactics Blog
The Power of Chocolate
Here’s a pop quiz. If you sent out a product worth thousands of dollars. And added a bar of chocolate. What would the client remember? The thousand-dollar product? Or the $3 chocolate? At Psychotactics, we often send out home-study versions of our courses. Some of these courses are rather expensive (yes, there’s a reason why), […]
[Continue reading...]How To Sell Products Sequentially
If you’ve got one product or service to sell, you don’t have much of a headache But let’s say you have two, or three products. Or like us at Psychotactics, well over twenty-five different products and services. What do you do then? You provide direction Direction like you see at any airport in the world. […]
[Continue reading...]How To Kill Interruptions When You’re Speaking
You’re about halfway through your speaking engagement, all fired up, and then it happens… Someone in the audience wants to ask a question. This question, basic as it may be, kills your rhythm. It distracts the flow of the information for the rest of the audience. And worse, it opens a floodgate of questions. Before […]
[Continue reading...]Momentum vs. Speed
Most business owners make a horrible mistake They confuse the words ‘momentum’ and ‘speed.’ The people who really succeed do little things every single day. The little things start to add up. The speedsters want to go from start to finish in 55 seconds. They want to reach the top of the Google ranking in […]
[Continue reading...]The Tuna Sandwich Principle
There’s this story of Calvin and Hobbes. And how Calvin is drawing up his list for Santa Claus. At which point, Calvin turns to Hobbes and says: What would you like for Christmas? And Hobbes says: I’d like a tuna sandwich. Of course, Calvin freaks out. Because he’s got a list a mile long. A […]
[Continue reading...]Why Strategic Alliances Fall Flat
So you’ve just contacted a strategic alliance. You sent out a magnificent letter; or email; or just had a meeting. What’s the next logical step? Why it’s to get on with the job, right? But that’s not the way a relationship works. You may want to romp around with an alliance right after your first […]
[Continue reading...]The Three Month Vacation: How To Take Insane Amounts Of Time Off
Could you actually take three months off every year? Or do you get swamped with work, and more work, and even more work? It’s a good question, and seems like an impossible one too. So would it surprise you if I said we take more than three months off every year? Would it surprise you […]
[Continue reading...]The magic of mind-mapping
Sometimes, it’s best not to think of anything. And just to be in the no-fi zone. Because as much as your brain needs to work, it also needs to relax. No email. No phone. No wi-fi. Just blank thoughts. Besides, blank thoughts are so much easier to mind-map, eh?
[Continue reading...]How To Write Email Signatures That Attract Customers
If you’ve sent out an email, you’re more than likely to have sent out an email signature. An email signature is simply the text that’s at the bottom of every email you send out. And you may not have thought a lot about modifying that signature, but hey, if you do, that single signature alone […]
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