Most companies benchmark their business on revenue earned. Which is stupid, eh? I mean revenue means nothing if you don’t benchmark the actual profit. But is it stupid to benchmark profit as well? Yes, it is. Because gross revenues and profit are a nice-to-have but not critical indicator. The most critical indicator in a business […]
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Psychotactics Blog
Why We Fail: An Understanding of Momentum
The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality. His procedure was simple: on the final day […]
[Continue reading...]How To Treat A Guest: The Stupidity of Autoresponders
Let’s say you have a dinner party. You send out invitations. You arrange for the catering. You have the finest wine. And when the guest knocks on the door, what do you do? You send your ‘personalised robot’ to say hi and welcome the guest through the doors, right? Just like you do with your […]
[Continue reading...]How to Increase Your Prices: Yes-Yes Factor
You’re probably moaning about how you can’t increase prices. The Yes-Yes is a systematic way to makes prices work for you. We’ve tested …this Yes-Yes Factor across products and services for the past 6 years. It doesn’t matter what the price (and we’ve tested products/services from $50-$10,000): It just works. And the only reason it […]
[Continue reading...]Pricing Between Home Study and Live Courses
How do you price a home study version of your course? Do you offer it at a 10% discount?Or 20% discount?Or 50% discount? How about a 0% discount instead?First of all, if you’re creating discounts, you’re plainly silly. You can generate just as much traffic and conversion to your products and services, without giving a […]
[Continue reading...]The Two-Minute Attraction Factor
Most of us don’t realise the attraction power of two-minute noodles. So let me explain… You’re hungry. You boil some water while you desperately tear open the packet. The water bubbles away madly as you reach to cut the tastemaker within the two-minute noodle packet. Two minutes, maybe three minutes later, you’re burning your tongue […]
[Continue reading...]How To Deal With A Crisis
On Wednesday we had a Brain Audit sale, a live workshop sign up, and a 5000bc membership drive. And the server was upgraded the previous night. And a new version of Joomla put in. I woke up that morning and hmmmm… There were close to fifty emails saying ‘You’re page isn’t working.’ Sure enough, no […]
[Continue reading...]How To Remove The Flatness From Your Audio InfoProducts
You are peachy keen to record an infoproduct. You are sooooooooooo keen to record some audio. Or some video. Or get something written. So you sit at your computer and record the audio. Or video. But your voice sounds flat. And that’s because you’re not used to speaking to a computer. Or to a video […]
[Continue reading...]The Evil Power of Self-Editing
When we sit down to do a project, we never seem to see the end of it. Let’s say you want to create a simple information product such as a fifteen minute audio. Technically speaking, this audio should take you fifteen minutes to create. If you sit down and write an outline, it should take […]
[Continue reading...]Sean’s Birthday Surprise
Hi, this is Renuka. And if you’re reading this post you’re more than likely to have received an email from me. (I’ve posted the email below, if you haven’t already read it). But if you have, then here’s what I’d like you to do: 1) Wish Sean for his upcoming 40th birthday by posting a […]
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