Why Clients Buy—And Why They Don't
How do you find the most authentic food in a foreign city, minutes after you’ve landed? How do you find seats on a plane where people won’t bump into you while you’re sleeping? These and some other nifty tricks are what you’re about to learn about in this episode. Right click here and ‘save as’ […]
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Most of us have tried and are unable to keep up with the onslaught of information that comes our way. Add the deluge of distraction and it seems like a losing game. Or does it? You’ll be amazed at how tiny tweaks can make a considerable difference to both learning and implementation. Right click here […]
[Continue reading...]Would you be able to write a newsletter on a weekly basis and keep it going for the next 20 years? How do you even get topics, let alone write consistently for all of this time? The answer lies in somewhat of a strategy, but mostly a structure. If you use a similar structure, you’ll […]
[Continue reading...]Would you choose between mastery or fluency? Many would opt for mastery, but it might just be the wrong choice to make. If, instead, you work with fluency, you can get incredibly talented while spending just five minutes a day. Is such a fabulous really possible? Let’s find out. Right click below to download this […]
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Remember when Google started? Or Amazon? At Psychotactics we started a few years after these giants. It’s perfectly normal to assume that we got in at exactly the right time. But you and I know there’s no right time, and that opportunities are always presenting themselves. Which is why when clients ask: What would you […]
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Do you think that you have to be incredibly special, or at least different to stand out in a crowded market? Yet, at least at the starting point, it’s the mundane that gets the attention. If anything, being unique or different seems to be backfire. How do you use the power of mundanity to break […]
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Should we create content in a saturated market? If you and I look around, we see product or services just like ours everywhere. Instantly we get a feeling of having missed the bus. The market is clearly saturated and there’s little or no point in us having to create more content, or product or services. […]
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Where do I start? That’s the question that seems to be louder than any other question when it comes to setting up a business. And while it’s a valid point, it’s not just the mechanics of starting up that matter—but also the psychology. Presenting the Psychology and Strategy of Starting Up (A five-part series) Session 1: […]
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When you are starting up should you work for free? The advice about “free vs fee” is clear. Free should be avoided at all costs because you will just be taken advantage of, while others get paid. Yet, this seemingly black and white advice has shades of grey as well. As a startup, payment isn’t […]
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After the home page, the second most-visited page on many sites is the About Us page. Yet almost all the About Us pages you visit are drab, long winded or don’t give much detail at all. If you already have an About Us page going, here are three quick fixes that will dramatically improve the […]
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