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Psychotactics Blog

How To Turn An Average Elevator Pitch Into One That Gets Consistent Attention

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Create An Elevator Pitch That Gets Consistent Attention

What do you say in an elevator pitch? Does your elevator pitch fall flat every time? Almost all of us will be asked, “what do you do?” And despite having to answer this question frequently, we struggle to create a powerful sense of curiosity with our answer. In short, the elevator pitch seems to fall […]

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Next Presentation Techniques Article: The Man In The Jungle Method
Next Step: Read actionable articles on presentation techniques.

How To Motivate And Inspire (Even When Things Are Going Wrong)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to motivate and inspire (even when things are going wrong)

Motivating people around you seems like an unending task. Your staff, your team, your walking group, your kid all need motivation. And all of them are motivated by different things. Some by money, some by responsibility and others by praise. Is there one system that works for everyone on the planet? Yes it is, and […]

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Next Learning Article: How To Give Contrarian Advice To Clients (Without A Ton Of Proof And Research)
Next Step: Read actionable articles on learning.

How To Use Group Consulting To Increase Earning (And Learning)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to use group consulting to increase earning (and learning)

Which do you think is superior? Group or one-on-one consulting? Most people aren’t likely to pick group consulting. It seems like the benefits of one on one consulting far exceed that of a group. And despite our bias for one-on-one consulting, greater learning and implementation is done with groups. Plus as a trainer, you earn […]

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Next Courses Article: The Magic Of Set Up: Why Some Online Courses Are Better Than Others
Next Step: Read actionable articles on courses.

Why We Enter Fields With Less Competition (And Why That’s A Dangerous Strategy)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why we enter fields with less competition (and why that's a dangerous strategy)

Is competition good or bad in business? If you were to ask someone to pick a field where there’s more vs less competition, they’re likely to pick one with less. And that would be a mistake, possibly a fatal one. Competition isn’t bad for you—it’s good. If it makes no sense, here’s a podcast that […]

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Next Strategies Article: Why Self-Promotion And Sales Seems Yucky (And How To Quickly Overcome It)
Next Step: Read actionable articles on strategies.

April Fools Day: The Mad Genius Of Renuka

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

April Fools Day: The Mad Genius of Renuka

You think you know Renuka, but maybe there’s a bit you don’t know quite yet. She looks mischievous, but her real mission comes alive on April 1. Enjoy this slightly unusual episode of April Fool when Renuka’s maniacal genius comes to life. Right click to save this episode.

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Next Three Month Vacation Article: The Power of Enough and the Tuna Sandwich
Next Step: Read actionable articles on three month vacation.

How To Publish Fixed Prices On Your Website (Even If You Run A Service)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Productising Your Service (And Publish A Price On Your Sales Page)

The problem with a service-based-business is that you can’t always publish a fixed price. The pricing always seems to depend on what needs to be done for the client. This results in a lot of wasted time and effort. Often, both the client and the vendor (that’s us) get so bogged down in the process […]

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Next Pricing Article: How To Create A Pricing System That Helps Increase Revenue And Free Time
Next Step: Read actionable articles on pricing.

Dread Writing Your Newsletters? How To Overcome That Frustration In Four Easy Steps

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Dread writing your newsletters? How to overcome that frustration in four easy steps

How do you write a newsletter? How do you structure a newsletter? I used to hate writing a newsletter. It would be the task I’d keep postponing until the very last minute. Of course, that would make my entire week miserable. Until, I found what could be called a “rough formula”. And it’s an easy […]

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Next Website Marketing Article: Why Success Benchmarks are Misleading (And How We Set Benchmarks For Success)
Next Step: Read actionable articles on website marketing.

Why Success Benchmarks are Misleading (And How We Set Benchmarks For Success)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Success Benchmarks are Misleading (And How We Set Benchmarks for Success)

What are the benchmarks for success in business? How do you determine your success benchmarks? If you look around you, the obvious success benchmarks are usually money first, and then, at least a huge dollop of fame. But are our benchmarks of success skewed by Fortune Magazine or Inc or Fast Company? Are those blogs […]

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Next Website Marketing Article: Why You Need To Start A Project – Not A Business
Next Step: Read actionable articles on website marketing.

Planning On Starting A Membership Site? The Limited Membership Website Model

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Planning on starting a membership site? The Limited Membership Website Model

How do you plan a membership website? Is there a membership website model that can work for you and your lifestyle? When we start planning our membership websites, we tend to think just about “information” based sites. However, there are many ways of planning and then finding a membership website model that works for you. […]

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Next Membership forums Article: Planning On Starting A Membership Site? How To Decide Which One Is For You (Part-1)
Next Step: Read actionable articles on membership forums.

Planning On Starting A Membership Site? How To Decide Which One Is For You (Part-1)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Start A Membership Website—How To Decide Which One Is For You

Are you planning on starting a membership website? Are there different membership website models? And how do you create a profitable and successful membership site? A membership site isn’t just another site. Instead, it’s almost like an inner circle where you draw your closest clients to you. Yet, which kind of membership site would suit […]

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Next Membership forums Article: How to join 5000bc
Next Step: Read actionable articles on membership forums.
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
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    ▼
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  • Free Articles
    ▼
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    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
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    ▼
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    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes