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Psychotactics Blog

India Travel Stories: The Goa Cashew Nut story

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Cashew nut story The flight from Ahmedabad to Goa is a relatively short one, but enough for a meal onboard. After a magnificent trip to Rajasthan, we were finally on our way to Goa. Goa is on the west coast of India, flanked by endless white-sand beaches, coconut trees and a largely easy going […]

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Next Human Nature Article: Can Walking Make You Smarter?
Next Step: Read actionable articles on human nature.

Lockdown Gratitude From New Zealand

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Lockdown Gratitude from New Zealand

It feels difficult to feel any gratitude when you’re cooped up. Yet, these weeks in relative isolation have also brought unexpected joy. This is a small insight into how it has changed our personal live and even the structure of our online courses. Right click to save this episode. It’s not easy to be in […]

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Next Learning Article: Mindset Vs Skillset: Which One Slows You Down?
Next Step: Read actionable articles on learning.

How To Speed Up Your Article Writing Using “Accidental Research”

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to speed up your article writing using "accidental research"

How can you write an article faster? How can you increase your writing speed? One of the most draining aspects of article writing is the research that we need to put into writing an article. No matter how hard we try, we end up spending hours, even days digging up for the right research. But […]

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Next Article Writing Article: How To Write The Curiosity Out Of The First-Line Of Your Article
Next Step: Read actionable articles on article writing.

Mindset Vs Skillset: Which One Slows You Down?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Mindset vs Skillset: Which One Slows You Down? Psychology Of Business

What is a psychological mindset? When you are starting up in business what is more important the mindset or the skillset? We’ve been told time and time again that our mindset need to change in order to change our skillset. But what if it’s the other way around? Why are we still stuck despite making […]

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Next Learning Article: Energy Management: 3 Ways To Rapidly Transition From Task To Task (And Avoid Getting Distracted In The Switchover)
Next Step: Read actionable articles on learning.

Energy Management: 3 Ways To Rapidly Transition From Task To Task (And Avoid Getting Distracted In The Switchover)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Energy Black holes (And Why They Exist)

How do we manage our energy in business? When are you and I the most distracted? Often, it’s right after you’ve finished one task and on your way to start another. You’ve planned your day well, but you lose your momentum and before you know it, you’re in a big doom loop. How do you […]

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Next Learning Article: Discipline vs Deadline (And Why Time Management Fails)
Next Step: Read actionable articles on learning.

Discipline vs Deadline (And Why Time Management Fails)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Discipline vs deadline (And Why Time Management Fails)

What is time management? Why do we failing to manage our time in business? 2- Discipline vs Deadline If you look at disciplined people for inspiration, they’ll often mislead you. Take author Dan Brown, for example. He wakes up every day at 4 am, 365 days a year and writes. “Even on Christmas Day”, he emphasises. […]

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Next Learning Article: How Limitations Create Productivity (Without Spending More Time)
Next Step: Read actionable articles on learning.

How Limitations Create Productivity (Without Spending More Time)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How limitations create productivity (Without spending more time)

How can a business improve productivity? What is productivity and how you increase your productivity without wasting time? 3 – How Limitations Create Superior Work The way most cities solve traffic problems is to build more roads. If you live in a congested city, you know adding more roads only puts more cars on the […]

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Next Learning Article: What I learned last year (And Have To Keep Reminding Myself All Year)
Next Step: Read actionable articles on learning.

The Stockdale Paradox: The Optimists Or The Pessimists—Who Survives When Chaos Is Rampant?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Optimists Die of a Broken Heart: The Stockdale Paradox

Are optimists more successful than pessimists? What sort of entrepreneur do well in business? And especially when there is chaos. Imagine you are a prisoner of war. You’re thrown into an isolation space, not just for a week, or month, but for an entire year. All the while you’re being tortured and despair seems to […]

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Next Psychological Marketing Article: Back To The Future: Why The 2020 Strategy Is A Lot Like 2000
Next Step: Read actionable articles on psychological marketing.

What I learned last year (And Have To Keep Reminding Myself All Year)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

3 Learning Tips for the small business owner

Can you learn something new every year? And how do use that learning to improve yourself? We all get into argumentative situations. Yet, these situations almost always leave us worse off than before. How can we learn to negotiate instead of creating confrontation, and end up even better off than before? That’s one of the […]

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Next Learning Article: Why Creating “Rubbish – Lots of Rubbish” Is The Key To Outstanding Work
Next Step: Read actionable articles on learning.

Why Creating “Rubbish – Lots of Rubbish” Is The Key To Outstanding Work

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Creating "Rubbish—Lots of Rubbish" is the key to outstanding work

Many times when we are asked to show our work, we’re quite reluctant. There’s a reason for this reluctance. It’s more than likely that the work is quite shoddy. And yet, what if we changed our perspective and had a goal to create a ton of “rubbish”. If the concept sounds bizarre, it’s not! In […]

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Next Learning Article: Why The Psychotactics Year Plan Starts With “Beer”
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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