Why Clients Buy—And Why They Don't
If you’ve ever watched the TV series, Star Trek, two characters come to mind right away. Captain Kirk. And first officer, Mr. Spock. Captain Kirk has a personality to take his space ship “where no man has ever gone before”. He’s a bit out there. And Mr. Spock, he’s the guy who’s logical; who thinks before […]
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Starting up is always rough Especially when you’re a small business that at first has no clients and no credibility. In this episode, a 5000bc member, Christopher C talks to Sean D’Souza about how to get over the inner chatter. How to get past those starting blocks and whether it’s possible to be superhuman. In […]
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Remember the time Steve Jobs stood on the podium with a yellow Manila folder in his hand? A Manila folder that should have held some sheets of paper—at best. Then—amazingly—he slides out a computer from the Manila folder and the audience gasps. That is storytelling! Storytelling is when you create drama through analogies, case-studies and personal stories. You can […]
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Imagine your roof is leaking. Drip. Drip. Drip. Can you afford to ignore the drip? Sure you can, because it’s not flooding the carpet quite yet. But small as it is, that drip won’t go away. As you sit down to do your work, that drip is audible, and you know you have to fix […]
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What is the meaning of life? This utterly vast and philosophical question pops into our lives with amazing frequency. But is it the right question to ask? What if we move the words around a bit and asked another question. Like: What gives your life meaning? Hmm, that changes things a bit doesn’t it? And […]
[Continue reading...]Over $600,000. One book alone has made us over $600,000 in nett profits. That book is called The Brain Audit. Interestingly, it’s never been on any bestseller list We’ve never bothered with any joint ventures to help us sell the book. No advertising, no affiliates, not even any adwords of any kind. No book tours, no […]
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When I was little, I had a remote controlled car. I’d put the batteries into the car; another set into my remote and I was guaranteed an afternoon of fun. This car—a yellow Lamborghini Countach—could go left, right, race ahead and reverse just as easily. But what’s good for a 12-year old isn’t necessarily great […]
[Continue reading...]We find writing content to be such a tedious task The reason is because we don’t understand the barriers that get in our way. Instead, we write, edit, write, edit — and drive ourselves crazy. One of the ways to get over the barriers of creating content is to use the Captain Kirk and Mr Spock method. […]
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Think of your brain as a fuel tank. Let’s say you have to make a trip to the supermarket to buy groceries for the week. Let’s say you then have to go to the dentist because you have some excruciating pain. But then later in the day you just drive because you feel like driving. […]
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Southwest Airlines made one tiny change that probably added $80-100 million to their operating profits. Interestingly, this small change might create customer retention even though the customer ends up paying a fair bit more. It seems odd to think of higher prices being critical to customer retention, doesn’t it? If you’ve ever been on a […]
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