Why Clients Buy—And Why They Don't
If you look at the ten top podcasts, they are all about stories. If you look at the books, you remember, again, stories. Presentations, webinars, the best sales pitches—every one of them depends on storytelling. Storytelling so darn good, that clients get locked into the story—and are rooted to their seats. In the radio industry, this is […]
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Outlining drives people crazy When you’re writing articles, it’s easy to get locked into the mistake of simply starting up the article. That’s a mistake—a big mistake. Outlining is what counts most of all, and yet outlines are hated with a vengeance. Is there a way to create outlines so you don’t drive yourself crazy? […]
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You’ve been around the Psychotactics site for a whileAnd you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list. But how do you know if 5000bc is the place for you?You read the testimonials. Do your due diligence and read the testimonials and you’ll see for yourself why our members join–and […]
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When you’re giving away bonuses, it’s easy to believe you don’t need to give away your best product or service. The best information always needs to be sold—so you can earn a decent living. And yet, this podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give […]
[Continue reading...]It’s easy to pick up bad habits Knowing what causes bad habits to succeed, enables you to make good habits meet with similar success. In this episode we dig deep into the trio of trigger, routine and reward mechanisms. And how every one of them play their role. But then we go deeper into the […]
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In February of 2005 I had no intention of checking any email on our vacation. That was because we were on our vacation in the South Island. Now New Zealand is a set of islands, as you probably know. There’s the North Island where we live, and the South Island. The South Island is truly breathtaking. It’s got […]
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I’m a big fan of Cheesymite. It’s a roll of bread consisting of cheese and Marmite, it makes for a delicious snack. And if I walk every day of the week, I reward myself with a Cheesymite on a Friday. Except it’s just that some Fridays are not as good as others. On some Fridays, […]
[Continue reading...]Have you visited a website and left shortly after reading an article? Why did the site fail to get you to sign up? Or why didn’t you buy a product or service? The answer lies in the content of your articles and the way you structure them. Article writing is about creating a solid “next step”, […]
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In my career as a cartoonist, I noticed something interesting. No matter where you go on the planet, you can find a five year old that is not only capable of drawing, but is eager to draw. Then, they turn six. Then, shortly after, they turn 35—and they draw like a five-year-old. So what happened between […]
[Continue reading...]How do you dramatically increase your rate of learning? And why do we get stuck when we’re trying to learn a new skill? Strangely the concept of boxes comes into play. We move from beginner to average—and then we spin in that middle box, never moving to expert level. So how do we move to […]
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