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Why Clients Buy—And Why They Don't

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Why Profit Is a Poor Indicator of Your Business Worth

Author: Sean D'Souza

Most companies benchmark their business on revenue earned. Which is stupid, eh? I mean revenue means nothing if you don’t benchmark the actual profit. But is it stupid to benchmark profit as well? Yes, it is. Because gross revenues and profit are a nice-to-have but not critical indicator. The most critical indicator in a business […]

Filed Under: Human Nature Tagged With: Brain Audit, profit, psychotactics, reserves

Why We Fail: An Understanding of Momentum

Author: Sean D'Souza

Why We Fail: An Understanding of Momentum

The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality. His procedure was simple: on the final day […]

Filed Under: Human Nature, Psychological Marketing Tagged With: Brain Audit, momentum, psychotactics, why we fail

How to Increase Your Prices: Yes-Yes Factor

Author: Sean D'Souza

Why It's Silly Not To Announce A Price Rise

You’re probably moaning about how you can’t increase prices. The Yes-Yes is a systematic way to makes prices work for you. We’ve tested …this Yes-Yes Factor across products and services for the past 6 years. It doesn’t matter what the price (and we’ve tested products/services from $50-$10,000): It just works. And the only reason it […]

Filed Under: Pricing Tagged With: Brain Audit, increase prices, price strategies, pricing, pricing strategy, psychotactics, sean d'souza, yes-yes factor

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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes