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Why Creating “Rubbish – Lots of Rubbish” Is The Key To Outstanding Work

Author: Sean D'Souza

Why Creating "Rubbish—Lots of Rubbish" is the key to outstanding work

Many times when we are asked to show our work, we’re quite reluctant. There’s a reason for this reluctance. It’s more than likely that the work is quite shoddy. And yet, what if we changed our perspective and had a goal to create a ton of “rubbish”. If the concept sounds bizarre, it’s not! In […]

Filed Under: Learning Tagged With: brain learning, get expertise, Hard Work

Learning Strategy Tweaks: How I Use Slightly-Odd Ways To Ramp Up Learning

Author: Sean D'Souza

Learning Strategy Tweaks

Most of us have tried and are unable to keep up with the onslaught of information that comes our way. Add the deluge of distraction and it seems like a losing game. Or does it? You’ll be amazed at how tiny tweaks can make a considerable difference to both learning and implementation. Right click here […]

Filed Under: Learning Tagged With: brain learning, dual tasking, geolocation learning

Three Bizarre Learning Principles (And Why They Constantly Surprise Me)

Author: Sean D'Souza

Three Bizarre Learning Principles

If you’ve used some sort of learning techniques all your life, the core principles of learning should not mislead you. Even so, we get hoodwinked and it’s important to look at why we struggle with learning. Here’s what I’ve learned about learning so far. Right click below to download this episode. Re-release: Three Bizarre Learning […]

Filed Under: Learning Tagged With: accelerated learning, article writing course, brain learning

How To Accelerate Client Learning (Using Spaced Repetition) – Part 1

Author: Sean D'Souza

How to Accelerate Client Learning (Using Spaced Repetition)

Why do we get upset with ourselves when we forget information? Surely we should be able to remember at least 30-40% of a book. But it seems to slide through our brain like semolina in a sieve. Yet, there is a way to remember things—and there’s also a big reason to forget. Find out why […]

Filed Under: Learning Tagged With: brain learning, customer learning, learning skills

The Carpe Diem Method of Finding Work (And Vacation) Time

Author: Sean D'Souza

You know how people say: When I have time, I’m going to write a book. People make statements like that all the time. As if one magical block of time is going to show up one day. And so, they wait for this mystical moment. And as you’d expect, it never shows up. So they […]

Filed Under: Human Nature Tagged With: 3 month vacation, brain learning, learning skills, Time Management

The Science of Making Mistakes

Author: Sean D'Souza

That may seem to you, to be the silliest headline ever. Why would you need to learn how to make mistakes? You’re already a pro at making mistakes. You don’t need a how-to article to tell you how to make mistakes, right? But bear with me as we explore why mistake making is a science. […]

Filed Under: Human Nature, Psychological Marketing Tagged With: brain learning, marketing learning

Why Processing Time Is Critical For Consumption

Author: Sean D'Souza

Do you remember what you’ve learned? Or are you a Sponge Bob? Soak a sponge with water. It will absorb all the water willingly.
 And as you pick it up, the soaked sponge will drip.
 A good chunk of the water will drippity-drip all over you if you’re not careful. But let’s say you are […]

Filed Under: Consumption, Human Nature, Marketing Strategy Tagged With: brain learning, Consumption, sponge bob learning

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
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    • Copywriting Strategies
    • Internet Marketing Strategies
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      • Brain Audit
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    • Online Courses
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