Imagine you wrote a report 20 pages long. Then imagine that report got translated into seven languages – French, German, Spanish, Japanese, Russian, Dutch and Italian. Imagine that that single “work of art” was requested in a print format well over 10,000 times (at a cost of about $2.50 – $3.50 each. And then sold […]
The Side Effects Of Expertise
Yes, yes, so everyone tells you you should become an expert. And yes, you know that you’ll earn more and get more customers. But there’s also a side-effect to expertise. It’s called influence. And when you’re influential, people pay attention. What do I mean? Well, read on. Here’s a letter from a company XYZ Inc. […]
Turning Tears into Gold: How to Create A Personal Marketing Success out of Pure Despair
Dylan and Rita were at their wits’ end when I met them at the World Internet Summit . By this point in their lives, they were supposed to be successful. They were supposed to be vrooming around in flaming red Ferraris, living the plush life and knocking back champagne on the harbour. Hah! They should […]
Six Degrees of Customer Separation
Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn’t or wouldn’t because of the six degrees In all our testing, all our measurements and weird tracking, […]
What Kids in Third Grade Know Instinctively
Expertise is a matter of perspective. It cannot be based in years. It cannot be based on experience. It can only be based on perception. To the second grader at school, the third grader is an expert Simply because the kid in the third grade knows more stuff than the second grade kid knows. Having […]
The Secret Marketing Motivators Of Weight Watchers
Let’s assume you desperately want to knock off some weight. And you’re serious enough to get onto a structured eating system. Let’s also assume, you were presented with two diets Diet 1 consists of: Chocolate. Cake. Maybe even chocolate cake. Pasta with Cheese. Some butter chicken. Vegetables. Fruit. Diet 2 consists of: Vegetables. More vegetables. […]
How Do You Spell Success?
I cry at weddings. Not when the bride and groom are smacking faces. I stand pretty nonchalantly at the ceremony. What really gets the tear ducts going is the buffet at the reception. My eyes well up with tears as I watch the tuxedo clad servers bear golden platters of jumbo shrimp in zesty cocktail […]
The Obvious Advantage of The Four-Wheel Factor
You were told you had to focus. You were told you had to do one thing at a time. You were told wrong. Doing one thing is for unicycle-riders. If you want to move ahead in life, you need to get into a four-wheel drive. How do you harness the four-wheel factor to your advantage? […]
Stop Working Alone: The Power of A Volunteer Force
If you’re like most small businesses, it’s more than likely that you’re working alone. And you’re single-handedly charting a course towards your destination. Which of course, leads me to believe you’re either too macho. Or a little silly. So can you indeed create a volunteer force? And how? First you’ve got to get over yourself […]
Can Three Words In Webster’s Dictionary Be The Key To Customer Loyalty?
Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that’s so gluey, that you never go bluey in the face. Funnily you don’t have to go far. […]
