Why Clients Buy—And Why They Don't
In the year 2007, I had a discussion with a client. It was about giving some of our courses away—yes, Psychotactics Course. Without charge. It sounds unusual: Why would someone just give valuable information away? You and I know that “normal” people don’t do this kind of stuff. No one just gives away thousands of dollars […]
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Marketing provides thousands of ways to get and keep customer’s attention… But you don’t want thousands of ways. You just want a simple system that’s effective. A system that has been tested for over 12 years and got results. And most importantly a system that you don’t have to pull up a 675 page manual to even work […]
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Where did you start your podcasting journey? What is your podcast strategy? What do you use? Do you outline? Slow down. Yes, do slow down. Podcasting is like everything else. Work, lots of work. But also a lot of fun. So here’s the abbreviated story. You’re welcome to ask more questions because I do have […]
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Last week you got a chunky 30-page excerpt of The Brain Audit. This week you can get two short five-minute audio files. These short audios will teach you two very important lessons which you can implement straight away. What you will learn: 1) The critical difference between ‘The Solution’ and ‘Your Solution’ 2) A tested-formula on how […]
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What makes one presentation far superior than the next? What makes you want to binge-listen to some podcasts and just reject the others? What makes one book so readable while the other one is boring? It’s the concept of info-tainment. Where information is used to get attention, but entertainment is used to keep that attention. […]
[Continue reading...]Success is good. Focus is good. Until it’s bad. Incredible as it may seem, focus can cause a massive blindspot in our business. So what’s the option? Surely it can’t be distraction? Actually it’s a mix of both that’s required. Using the concept of “spinning plates”, you can avoid the blind spot of success and […]
[Continue reading...]We ask for testimonials and we get them, but are they any good? Or are they the usual sugary stuff that no one really reads. How do you get testimonials that are “journeys” and weigh in at 800-1000 words? Find out in this episode on “how to plan—and yes—get outstanding testimonials. Right click and ‘save […]
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Imagine it’s a hot day and you’re longing for some ice-cream I give it you. You’re about to lick it. But then it gets snatched away from you. You don’t need to be told what happens next, right? And that’s because your brain has already gotten the “reward”. Hundreds of milliseconds before you even licked […]
[Continue reading...]You’ve told yourself you shouldn’t be a perfectionist. Yet time and time again we head back to getting things done—perfectly. And in the process we get nothing done. I get into that trap a lot, and the only way out of the trap is to use a combination of three methods: external deadlines, internal deadlines […]
[Continue reading...]Most of us wait until a job is completed to ask for testimonials. Admittedly that’s a good time, but it’s also much harder to get a testimonial from a client at that stage. Then we have to get all needy when asking for the testimonial. There are three points when you can get testimonials, and […]
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