Way back in the year 2002, I had what you’d call “bad days”. Actually they were worse than bad. They were foul days. These foul days were my “article writing days”. I’d start off cheerily enough I’d be inspired to write an article and would begin. And then something would happen–I’m not sure what. But […]
[Continue reading...]
Psychotactics Blog
The Curse of Super Momentum: Why We Feel Stuck
Have you ever driven a car really fast? At some point it seems like the car is standing still. You’re doing 100mph, but it sure feels like you’re not really moving. You get this feeling on a plane as well. You’re hurtling at 500mph and you feel like it’s a terribly long flight and you’re bored, frustrated and […]
[Continue reading...]How To Get Almost 100% Of Clients To Give You A Testimonial After A Course Or Workshop
You ain’t nothing but a hound dog. Cryin’ all the time. You ain’t nothing but a hound dog. Well, it seems like that when you’re trying to get testimonials, doesn’t it? You’ve finished your online course, or your offline seminar/workshop and now it’s a royal pain trying to get the clients to give you a testimonial. […]
[Continue reading...]Announcing! How To Put That Zing-Kapow In Your Articles (With StoryTelling)
Storytelling seems to be the rage these days. And yet, it’s not new at all. It’s been around for thousands of years. What’s more, it’s not even alien to us. Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring. The problem arises when we […]
[Continue reading...]How The Stop-Go System Helps Create Non-Confusing Info-products and Courses
Imagine you’re asked to go to the post office. You have to go down the stairs, take a left, then a right, walk 500 metres, then turn left, find the blue building and then look for the green post box. That’s when you know you’ve reached the post office. The only problem we have with this scenario is […]
[Continue reading...]The Mystery of The Sub-Head (And Why You Should Avoid Focusing On It While Outlining An Article)
Animals have a skeleton. We know this because if we x-ray an animal, we can quite clearly see the skeleton. And we fail to realise that articles have a skeleton too—and they’re called sub-heads. But unlike animals, the sub-head skeleton doesn’t show up from the very start. Instead you’ll find it shows up later. A […]
[Continue reading...]Announcing! Client Attractors: How To Speed Up Your Sales
You already know that 80% of a sales letter depends on your headline And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline. But what happens once your customer goes past the headline into the rest of the copy? Which are the elements that cause customers to feel […]
[Continue reading...]How To Cope When Every Product/Service Launch Is Scary
Did you know what singer/songwriter Adele does before she goes on stage? She throws up simply because she’s so nervous. And she’s in good company too when it comes to be absolutely petrified. Pablo Casals, Arthur Rubinstein, and Luciano Pavarotti and many other performers have experienced bouts of stage fright. And don’t be too surprised if you […]
[Continue reading...]The Best Way To Fail, Is To Stop
How do you fail at something? You simply stop. I’ve seen people who could be exceedingly good writers, artists etc. And yet they stop. Then they lose momentum. And they possibly never regain that pace and momentum again. The interesting part is that they don’t intend to stop forever They just stop for a day, […]
[Continue reading...]Why “Testimonials” Play The Supporting Actor Instead of the Lead Roles
In every movie, there’s the lead role and the supporting actor The lead, as you’d expect, gets the chunkier parts to play in the movie. And the supporting actor, well, supports that lead role. This same scenario plays itself out when it comes to testimonials. With one minor difference: testimonials play both the lead role and the supporting […]
[Continue reading...]
