Anyone can put an info-product together. All you have to do is create a sort of sandwich. First, the opening slice. Add a whole bunch of information in the middle. Then put on the next slice. And you have it–an information product! But do you know what makes an info-product, outstanding? An outstanding information product has one […]
Information Products: How To Create A Profitable Digital Product
How do you create information products that sell?
We all want to create profitable products but aren't sure where to start.
We know that there are already tens of thousands of similar products or services in the market. So how do we make our information product stand out? If you are a small business, you will find a few techniques in the articles below.
You will learn about:
- The psychological techniques for creating an information product
- How to create a profitable digital product
- How to finish your digital book or product
- What to focus on when creating your information product
- How to make a boring information product interesting.
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help move you forward towards creating your information product.
Warm regards
Sean D'Souza
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
iTunes | E-mail | RSS | Spotify |
Why “Outstanding” Books (Or E-Books) Are So Hard To Write
In 2002, I wrote my first book. It was just 16 pages long. I didn’t know back then, but I was lucky. You see, I was just a cartoonist and didn’t know about marketing. So what I could put, I put in 16 pages. And then over the years, I added a bit here and a bit […]
Announcing! How To Make A Boring Info-Product, Interesting
Boring books. Boring presentations. Boring videos. Boring audio. What makes things boring? And how can you avoid being stuck in the middle of me-too, boring, boring? Here are the three free reports (more details when you click the link) Report 1: How to Name Your Info-Products Report 2: The Irresistible Report: How Do Your […]
Announcing: How to get $75 worth of Info-Products Goodies (Absolutely Free!)
As you probably know, we’re having a live Info-Products workshop in Vancouver, Canada in September. And it’s not, not, not, not, not a seminar. It’s not blah, blah. In fact, you actually make mistakes, you work on learning how to “create a non-boring info-product”. But we can talk about the live workshop and the home […]
Why Cannibalising Your Info-Products Is A Sound Business Strategy
Remember Photoshop Version 3.0? I sure do. I started drawing cartoons way back in the year 1995. And then along came Version 4, Version 5, Version 6, Version—well, you get the picture, don’t you? Soon enough I was buying every single version that came along and today, decades later, I’m still a Photoshop user. But […]
Why A Unifying Theme For A Product Helps Tell/Sell Your Product A Lot Quicker
What is a unifying theme? And how can it help sell your product or service? Let’s find out. Some days I will put on my music, I turn it on and let it choose a set of songs for me. By the time it’s playing its third Sting song, I decide—yup, let’s just turn off […]
How The Stop-Go System Helps Create Non-Confusing Info-products and Courses
Imagine you’re asked to go to the post office. You have to go down the stairs, take a left, then a right, walk 500 metres, then turn left, find the blue building and then look for the green post box. That’s when you know you’ve reached the post office. The only problem we have with this scenario is […]
How To Cope When Every Product/Service Launch Is Scary
Did you know what singer/songwriter Adele does before she goes on stage? She throws up simply because she’s so nervous. And she’s in good company too when it comes to be absolutely petrified. Pablo Casals, Arthur Rubinstein, and Luciano Pavarotti and many other performers have experienced bouts of stage fright. And don’t be too surprised if you […]
Insourcing. Why It Beats Outsourcing
At 7 am, once a week, across New Zealand, a group of between twenty-thirty people assemble. These groups of people don’t belong to a sect. They have no secret handshake. No password or code. They’re simply networking. So what makes this group so interestingly different? The difference is insourcing. So what’s insourcing? Well, it’s kinda […]
The Psychological Reason Why Bonuses Work
We all know we love bonuses. We all know that a bonus will create a tremendous demand for your product or service. So if you’re thinking of running a marketing campaign, without a bonus, here’s a good reason why you shouldn’t. It’s based on giving a kid a chocolate ice cream. Well, go on, give […]
