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Why Clients Buy—And Why They Don't

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Psychological Marketing Strategy: Tactics And Marketing Tips

Psychological Marketing Strategy

Does marketing involve psychology?  What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?

Running any business involves  a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.

So how do use psychology as part of your marketing strategy?

This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.

In the articles below, you will learn about:

  • Why staying small is a good business strategy
  • What is uniqueness and how to use it to increase sales
  • The strategy of retaining clients
  • The psychological triggers in marketing
  • How to get testimonials for every product

Next Step

Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.

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Articles on psychological marketing strategy from Psychotactics

Six Degrees of Customer Separation

Author: Sean D'Souza

Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn’t or wouldn’t because of the six degrees In all our testing, all our measurements and weird tracking, […]

Filed Under: Marketing Strategy Tagged With: business ideas small business, marketing plan, marketing strategies and ideas, marketing tactics, small business marketing, small business marketing strategies

How To Fix the experience—then the “fish”

Author: Sean D'Souza

Imagine you went out to dinner. And the wine was just superb; the bread roll with the exact crunch molecules and texture; and the service so impeccable and knowledgeable that you can’t remember when you had service so good. Oh and yeah, the fish you ordered for the main was a bit too salty. What […]

Filed Under: Marketing Strategy, Why Clients Buy And Why They Don't Tagged With: business ideas small business, buying patterns, marketing strategies and ideas, Marketing strategy, New Zealand businesses, small business marketing

How Is The Brain Alchemy Masterclass Helping You?

Author: Sean D'Souza

You remember when you signed up to the Free Brain Alchemy Masterclass, we said we’d nudge you. The nudge was so you could tell us how it’s helped you—and possibly how you’re implementing the Masterclass. And yes, if you’ve got any results. Of course we get the warm fuzzies when reading your experience, but it’s […]

Filed Under: Marketing Strategy, Psychological Marketing Tagged With: Brain Audit, psychotactics

Why Santa’s Marketing Works Better Than Yours!

Author: Sean D'Souza

Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn’t have to use new fangled techniques, when his simple marketing has stood the test of time. If […]

Filed Under: Branding, Marketing Strategy, Why Clients Buy And Why They Don't Tagged With: Brain Audit, Brain Audit Book 3.2, santa's marketing, sean d'souza

What Kids in Third Grade Know Instinctively

Author: Sean D'Souza

Expertise is a matter of perspective. It cannot be based in years. It cannot be based on experience. It can only be based on perception. To the second grader at school, the third grader is an expert Simply because the kid in the third grade knows more stuff than the second grade kid knows. Having […]

Filed Under: Marketing Strategy Tagged With: business ideas small business, marketing plan, marketing strategies and ideas, marketing tactics, small business marketing, small business marketing strategies

Why Napoleon Hill’s Mastermind Concept Fails Time And Time Again

Author: Sean D'Souza

Napoleon Hill Mastermind Concept

In the year 1937, Napoleon Hill wrote a book.The name of the book?: Think and Grow Rich. That book skyrocketed in sales and to date has sold over 30 million copies (not to speak of gazillions of copies of PDFs floating around the Internet). And it was in that book that Napoleon Hill underlines the […]

Filed Under: Marketing Strategy Tagged With: membership community, membership forums, napoleon hill

The Secret Marketing Motivators Of Weight Watchers

Author: Sean D'Souza

The Secret Marketing Motivators Of Weight Watchers

Let’s assume you desperately want to knock off some weight. And you’re serious enough to get onto a structured eating system. Let’s also assume, you were presented with two diets Diet 1 consists of: Chocolate. Cake. Maybe even chocolate cake. Pasta with Cheese. Some butter chicken. Vegetables. Fruit. Diet 2 consists of: Vegetables. More vegetables. […]

Filed Under: Marketing Strategy Tagged With: business ideas small business, marketing plan, marketing strategies and ideas, marketing tactics, small business marketing, small business marketing strategies

How Do You Spell Success?

Author: Sean D'Souza

I cry at weddings. Not when the bride and groom are smacking faces. I stand pretty nonchalantly at the ceremony. What really gets the tear ducts going is the buffet at the reception. My eyes well up with tears as I watch the tuxedo clad servers bear golden platters of jumbo shrimp in zesty cocktail […]

Filed Under: Marketing Strategy Tagged With: business ideas small business, marketing plan, marketing strategies and ideas, marketing tactics, small business marketing, small business marketing strategies

The Obvious Advantage of The Four-Wheel Factor

Author: Sean D'Souza

You were told you had to focus. You were told you had to do one thing at a time. You were told wrong. Doing one thing is for unicycle-riders. If you want to move ahead in life, you need to get into a four-wheel drive. How do you harness the four-wheel factor to your advantage? […]

Filed Under: Marketing Strategy Tagged With: business ideas small business, marketing plan, marketing strategies and ideas, marketing tactics, small business marketing, small business marketing strategies

Stop Working Alone: The Power of A Volunteer Force

Author: Sean D'Souza

If you’re like most small businesses, it’s more than likely that you’re working alone. And you’re single-handedly charting a course towards your destination. Which of course, leads me to believe you’re either too macho. Or a little silly. So can you indeed create a volunteer force? And how? First you’ve got to get over yourself […]

Filed Under: Marketing Strategy Tagged With: business ideas small business, marketing plan, marketing strategies and ideas, marketing tactics, small business marketing, small business marketing strategies

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